Privacy policy
Table of contents
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- Introduction and overview
- Scope
- Legal basis
- Contact details of the responsible person
- Storage duration
- Rights under the General Data Protection Regulation
- Data transmission to third countries
- Data processing security
- Communication
- Order processing agreement (AVV)
- Cookies
- Web hosting introduction
- Website Building Block Systems Introduction
- Web Analytics Introduction
- Email marketing introduction
- Push messages introduction
- Messenger & Communication Introduction
- Social media introduction
- Cookie Consent Management Platform Introduction
- Security & Anti-Spam
- Audio & Video Introduction
- Survey and polling systems Introduction
- Web design introduction
- Online map services introduction
- Content Search Provider Introduction
- Explanation of used terms
Introduction and overview
We have prepared this privacy statement (version 20.08.2022-112090673) in order to provide you with information in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, to explain to you what personal data (data for short) we as the controller - and the processors (e.g. providers) we commission - process, will process in the future and what lawful options you have. The terms used are to be understood as gender-neutral.
Inshort: We inform you comprehensively about data that we process about you.
Privacy statements usually sound very technical and use legal terminology. This privacy statement, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. To the extent that it is conducive to transparency, technical terms are explained in a reader-friendly manner, links to further information are provided and graphics are used. In this way, we inform you in clear and simple language that we only process personal data in the course of our business activities if there is a corresponding legal basis. This is certainly not possible by providing the most concise, unclear and legalistic explanations possible, as is often standard practice on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative, and perhaps there is one or two pieces of information that you did not yet know.
If you still have questions, we would like to ask you to contact the responsible party named below or in the imprint, to follow the available links and to look at further information on third-party sites. Our contact details can of course also be found in the imprint.
Scope
This data protection declaration applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (order processors). By personal data, we mean information within the meaning of Art. 4 No. 1 DSGVO, such as a person's name, e-mail address and postal address. The processing of personal data ensures that we can offer and invoice our services and products, whether online or offline. The scope of this privacy policy includes:
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- all online presences (websites, online stores) that we operate
- Social media appearances and e-mail communication
- mobile apps for smartphones and other devices
In short, the data protection declaration applies to all areas in which personal data is processed in a structured manner within the company via the aforementioned channels. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.
Legal basis
In the following privacy statement, we provide you with transparent information about the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016, which you can of course access online on EUR-Lex, the gateway to EU law, at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679 read up.
We only process your data if at least one of the following conditions applies:
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- Consent (Article 6(1) lit. a DSGVO): You have given us your consent to process data for a specific purpose. An example would be the storage of your entered data of a contact form.
- contract (Article 6(1)(b) DSGVO): In order to fulfill a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a purchase contract with you, we need personal information in advance.
- Legal obligation (Article 6(1)(c) DSGVO): If we are subject to a legal obligation, we process your data. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data.
- Legitimate interests (Article 6(1)(f) DSGVO): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website securely and economically efficiently. This processing is therefore a legitimate interest.
Further conditions such as the performance of recordings in the public interest and the exercise of official authority as well as the protection of vital interests do not generally occur with us. If such a legal basis should be relevant, it will be indicated at the appropriate place.
In addition to the EU regulation, national laws also apply:
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- In Austria, this is the Federal Act on the Protection of Individuals with regard to the Processing of Personal Data(Data Protection Act), or DSG for short.
- In Germany, the Federal Data Protection Act, or BDSG for short, applies.
If other regional or national laws apply, we will inform you about them in the following sections.
Contact details of the responsible person
Hotel Fahrnberger
Lassing 19,
3345 Göstling/Ybbs,
Austria
Business purpose: Hotel business
UID number: ATUxxx
Company register number: 123456a
Commercial register court: St. Pölten
Registered office: 3345 Göstling/Ybbs
Tel.: +43 7484 72340
Fax: +43 7484 72340 50
E-Mail: office@hotel-fahrnberger.at
Member of: WKO, ÖHV
Professional law: Trade regulations: www.ris.bka.gv.at
Supervisory authority/commercial authority: District administration Scheibbs
Occupational title: Hotellerie
Awarding state: Austria
Managing Director
Dagmar Nahringbauer, Helmut Heider
Imprint: https://hotel-fahrnberger.com/impressum
Storage duration
The fact that we only store personal data for as long as is absolutely necessary for the provision of our services and products applies as a general criterion at our company. This means that we delete personal data as soon as the reason for processing the data no longer exists. In some cases, we are required by law to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.
Should you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as soon as possible and insofar as there is no obligation to store it.
We will inform you about the specific duration of the respective data processing below, provided that we have further information on this.
Rights under the General Data Protection Regulation
In accordance with Articles 13, 14 of the GDPR, we inform you about the following rights you have to ensure that data processing is fair and transparent:
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- According to Article 15 of the GDPR, you have the right to know whether we process data about you. If this is the case, you have the right to receive a copy of the data and the following information:
- the purpose for which we carry out the processing;
- the categories, i.e. the types of data that are processed;
- who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
- how long the data will be stored;
- the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
- that you can complain to a supervisory authority (links to these authorities can be found below);
- the origin of the data if we have not collected it from you;
- whether profiling is carried out, i.e. whether data is automatically evaluated in order to arrive at a personal profile of you.
- You have a right to rectify data according to Article 16 of the GDPR, which means that we must correct data if you find errors.
- According to Article 17 of the GDPR, you have the right to erasure ("right to be forgotten"), which specifically means that you may request the deletion of your data.
- According to Article 18 of the GDPR, you have the right to restriction of processing, which means that we may only store the data but not use it any further.
- According to Article 20 DSGVO, you have the right to data portability, which means that we will provide you with your data in a common format upon request.
- According to Article 21 of the GDPR, you have a right to object, which, once enforced, entails a change in processing.
- If the processing of your data is based on Article 6(1)(e) (public interest, exercise of official authority) or Article 6(1)(f) (legitimate interest), you may object to the processing. We will then check as soon as possible whether we can legally comply with this objection.
- If data is used to conduct direct marketing, you may object to this type of data processing at any time. We may not use your data for direct marketing thereafter.
- If data is used to perform profiling, you can object to this type of data processing at any time. We may not use your data for profiling thereafter.
- According to Article 22 of the GDPR, you may have the right not to be subject to a decision based solely on automated processing (for example, profiling).
- According to Article 77 of the GDPR, you have the right to lodge a complaint. This means that you can complain to the data protection authority at any time if you believe that the data processing of personal data violates the GDPR.
- According to Article 15 of the GDPR, you have the right to know whether we process data about you. If this is the case, you have the right to receive a copy of the data and the following information:
In short, you have rights - do not hesitate to contact the responsible party listed above with us!
If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website you can find at https://www.dsb.gv.at/ can be found. In Germany, there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) for more information. The following local data protection authority is responsible for our company:
Austria data protection authority
Head: Mag. Dr. Andrea Jelinek
Address: Barichgasse 40-42, 1030 Vienna
Telephone number: +43 1 52 152-0
E-mail address: dsb@dsb.gv.at
Website: https://www.dsb.gv.at/
Data transmission to third countries
We only transfer or process data to countries outside the EU (third countries) if you consent to this processing, if this is required by law or contractually necessary and in any case only to the extent that this is generally permitted. Your consent is in most cases the most important reason that we have data processed in third countries. Processing personal data in third countries such as the U.S., where many software vendors provide services and have their server locations, may mean that personal data is processed and stored in unexpected ways.
We expressly point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. Data processing by US services (such as Google Analytics) may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. In addition, it may happen that collected data is linked to data from other services of the same provider, if you have a corresponding user account. Where possible, we try to use server locations within the EU, if this is offered.
We will inform you in more detail about data transfer to third countries, if applicable, at the appropriate places in this privacy policy.
Data processing security
To protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymize personal data. In this way, we make it as difficult as possible for third parties to infer personal information from our data.
Article 25 of the GDPR speaks here of "data protection through technical design and through data protection-friendly default settings" and thus means that both software (e.g., forms) and hardware (e.g., access to the server room) should always be designed with security in mind and that appropriate measures should be taken. If necessary, we will go into more detail on specific measures below.
TLS encryption with https
TLS, encryption and https sound very technical and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for "secure hypertext transfer protocol") to transfer data over the internet in a tap-proof way.
This means that the complete transmission of all data from your browser to our web server is secured - no one can "listen in".
In this way, we have introduced an additional layer of security and comply with data protection by design of technology (Article 25 (1) DSGVO). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognize the use of this protection of data transmission by the small lock symbol
at the top left of the browser, to the left of the Internet address (e.g., beispielseite.de) and the use of the https scheme (instead of http) as part of our Internet address.
If you want to know more about encryption, we recommend Google search for "Hypertext Transfer Protocol Secure wiki" to get good links to further information.
Communication
Communication summary 👥 Affected parties: All those who communicate with us by telephone, e-mail or online form Data processed: e.g. phone number, name, e-mail address, form data entered. You can find more details on this in the respective contact type used 🤝 Purpose: Handling communication with customers, business partners, etc. 📅 Storage period: duration of the business case and legal requirements ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. b DSGVO (Contract), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
When you contact us and communicate by phone, e-mail or online form, personal data may be processed.
The data will be processed for the handling and processing of your question and the related business transaction. The data is stored for as long as it is required by law.
Persons concerned
All those who seek contact with us via the communication channels provided by us are affected by the aforementioned processes.
Phone
When you call us, the call data is stored pseudonymously on the respective terminal device and with the telecommunications provider used. In addition, data such as name and telephone number may subsequently be sent by e-mail and stored for the purpose of responding to inquiries. The data is deleted as soon as the business case has been terminated and legal requirements permit.
If you communicate with us by e-mail, data may be stored on the respective end device (computer, laptop, smartphone,...) and data is stored on the e-mail server. The data is deleted as soon as the business case has been terminated and legal requirements allow it.
Online forms
If you communicate with us using an online form, data is stored on our web server and, if necessary, forwarded to an e-mail address of ours. The data is deleted as soon as the business case has been terminated and legal requirements permit.
Legal basis
The processing of the data is based on the following legal bases:
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- Art. 6 para. 1 lit. a DSGVO (consent): You give us your consent to store your data and to further use it for purposes related to the business case;
- Art. 6 para. 1 lit. b DSGVO (contract): There is a need for the performance of a contract with you or a processor such as the telephone provider or we need to process the data for pre-contractual activities, such as the preparation of an offer;
- Art. 6 para. 1 lit. f DSGVO (Legitimate Interests): We want to operate customer inquiries and business communication in a professional framework. For this purpose, certain technical facilities such as e-mail programs, exchange servers and mobile network operators are necessary in order to be able to operate the communication efficiently.
Order processing agreement (AVV)
In this section, we would like to explain to you what a processing order is and why it is needed. Because the word "order processing contract" is quite a mouthful, we will also use only the acronym AVV more often here in the text. Like most companies, we do not work alone, but also use the services of other companies or individuals ourselves. Through the involvement of various companies or service providers, it may be that we pass on personal data for processing. These partners then act as processors with whom we conclude a contract, the so-called order processing agreement (AVV). The most important thing for you to know is that the processing of your personal data takes place exclusively according to our instructions and must be regulated by the GCU.
Who are processors?
As a company and website owner, we are responsible for all data that we process from you. In addition to the responsible parties, there may also be so-called processors. This includes any company or person who processes personal data on our behalf. More precisely and according to the GDPR definition: any natural or legal person, authority, institution or other body that processes personal data on our behalf is considered a processor. Consequently, processors can be service providers such as hosting or cloud providers, payment or newsletter providers, or large companies such as Google or Microsoft, for example.
For a better understanding of the terminology, here is an overview of the three roles in the GDPR:
Data subject (you as customer or interested party) → Responsible party (we as company and client) → Processor (service provider such as web hoster or cloud provider)
Content of a contract for the processing of orders
As already mentioned above, we have concluded an AVV with our partners who act as processors. This states first and foremost that the processor will process the data to be processed exclusively in accordance with the GDPR. The contract must be concluded in writing, although in this context the electronic conclusion of the contract is also considered "in writing". Only on the basis of the contract will the processing of personal data take place. The contract must contain the following:
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- Binding to us as the responsible party
- Duties and rights of the responsible person
- Categories of affected persons
- Type of personal data
- Nature and purpose of data processing
- Subject and duration of data processing
- Place of implementation of data processing
Furthermore, the contract contains all the obligations of the processor. The most important obligations are:
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- Ensure data security measures
- take possible technical and organizational measures to protect the rights of the data subject
- keep a data processing register
- cooperate with the data protection supervisory authority at its request
- Conduct a risk analysis in relation to the personal data received
- Sub-processors may only be engaged with the written consent of the responsible person
You can see what such an AVV looks like in concrete terms, for example, at https://www.wko.at/service/wirtschaftsrecht-gewerberecht/eu-dsgvo-mustervertrag-auftragsverarbeitung.html for example. A sample contract is presented here.
Cookies
Cookies summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: depends on the respective cookie. You can find more details below or from the manufacturer of the software that sets the cookie. 📓 D ata processed: Depending on the cookie used in each case. More details can be found below or from the manufacturer of the software that sets the cookie. 📅 Storage duration: depends on the respective cookie, can vary from hours to years ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit.f DSGVO (Legitimate Interests). |
What are cookies?
Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.
Whenever you browse the Internet, you use a browser. Popular browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.
One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, effectively the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.
Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the "user-related" information back to our site. Thanks to cookies, our site knows who you are and offers you the setting you are used to. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.
The following graphic shows a possible interaction between a web browser such as Chrome and the web server. Here, the web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.
There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. Also, the expiration time of a cookie varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "pests". Cookies also cannot access information on your PC.
For example, cookie data can look like this:
Name: _ga
Wert: GA1.2.1326744211.152112090673-9
Purpose: differentiation of website visitors
Expiration date: after 2 years
A browser should be able to support these minimum sizes:
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- At least 4096 bytes per cookie
- At least 50 cookies per domain
- At least 3000 cookies in total
What are the types of cookies?
The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.
We can distinguish 4 types of cookies:
Essential cookies
These cookies are necessary to ensure basic website functionality. For example, these cookies are needed when a user adds a product to the shopping cart, then continues to browse other pages and later proceeds to checkout. These cookies do not delete the shopping cart even if the user closes his browser window.
Purposeful cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and the behavior of the website with different browsers.
Target-oriented cookies
These cookies provide a better user experience. For example, entered locations, font sizes or form data are stored.
Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very convenient, but also very annoying.
Usually, when you visit a website for the first time, you are asked which of these cookie types you want to allow. And, of course, this decision is also stored in a cookie.
If you want to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265the Request for Comments of the Internet Engineering Task Force (IETF) called "HTTP State Management Mechanism".
Purpose of processing via cookies
The purpose ultimately depends on the cookie in question. You can find more details about this below or from the manufacturer of the software that sets the cookie.
What data is processed?
Cookies are small helpers for many different tasks. Unfortunately, it is not possible to generalize what data is stored in cookies, but we will inform you about the processed or stored data in the following privacy policy.
Cookies storage duration
The storage period depends on the particular cookie and is specified further below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.
You can also influence the storage period yourself. You can manually delete all cookies at any time via your browser (see also "Right of objection" below). Furthermore, cookies that are based on consent will be deleted at the latest after revocation of your consent, whereby the legality of the storage remains unaffected until then.
Right to object - how can I delete cookies?
How and whether you want to use cookies, you decide. Regardless of which service or website the cookies come from, you always have the option to delete, disable or only partially allow cookies. For example, you can block third-party cookies, but allow all other cookies.
If you want to determine which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
If you do not want to have cookies in principle, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. It is best to search for the instructions in Google using the search term "delete cookies Chrome" or "disable cookies Chrome" in the case of a Chrome browser.
Legal basis
The so-called "Cookie Guidelines" have been in place since 2009. These state that the storage of cookies requires your consent (Article 6 (1) a DSGVO). Within the EU countries, however, there are still very different reactions to these directives. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG). In Germany, the Cookie Directives were not implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the German Telemedia Act (TMG).
For absolutely necessary cookies, even in the absence of consent, there are legitimate interests (Article 6(1)(f) DSGVO), which in most cases are economic in nature. We want to provide visitors to the website with a pleasant user experience and for this purpose certain cookies are often absolutely necessary.
If cookies are used that are not absolutely necessary, this only happens in the case of your consent. The legal basis in this respect is Art. 6 para. 1 lit. a DSGVO.
In the following sections, you will be informed in more detail about the use of cookies, if used software uses cookies.
Web hosting introduction
Web hosting summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: professional hosting of the website and safeguarding of the operation 📓 Processed data: IP address, time of website visit, browser used and other data. More details can be found below or at the respective web hosting provider used. 📅 Storage period: depending on the respective provider, but usually 2 weeks ⚖️ Legal basis: Art. 6 para. 1 lit.f DSGVO (Legitimate Interests) |
What is web hosting?
When you visit websites nowadays, certain information - including personal data - is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By the way, by website we mean the entirety of all web pages on a domain, i.e. everything from the home page (homepage) to the very last subpage (like this one). By domain, we mean, for example, example.de or sampleexample.com.
When you want to view a website on a computer, tablet, or smartphone, you use a program called a web browser to do so. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari. We say browser or web browser for short.
To display the website, the browser must connect to another computer where the website's code is stored: the web server. Operating a web server is a complicated and costly task, which is why this is usually done by professional providers, the providers. These offer web hosting and thus ensure reliable and error-free storage of website data. A whole lot of technical terms, but please stay tuned, it gets better!
When the browser on your computer (desktop, laptop, tablet or smartphone) connects and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data; on the other hand, the web server must also store data for a while to ensure proper operation.
A picture is worth a thousand words, so the following graphic illustrates the interaction between the browser, the Internet and the hosting provider.
Why do we process personal data?
The purposes of data processing are:
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- Professional hosting of the website and securing its operation
- to maintain operational and IT security
- Anonymous evaluation of access behavior to improve our offering and, if necessary, for criminal prosecution or the pursuit of claims
What data is processed?
Even while you are visiting our website right now, our web server, which is the computer on which this website is stored, usually automatically stores data such as
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- the complete Internet address (URL) of the accessed web page
- Browser and browser version (e.g. Chrome 87)
- the operating system used (e.g. Windows 10)
- the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen/)
- the hostname and IP address of the device being accessed from (e.g. COMPUTERNAME and 194.23.43.121)
- Date and time
- in files, the so-called web server log files
How long is data stored?
As a rule, the above data is stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out the possibility that this data may be viewed by authorities in the event of unlawful conduct.
In short, your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not share your information without consent!
Legal basis
The lawfulness of the processing of personal data in the context of web hosting results from Art. 6 para. 1 lit. f DSGVO (protection of legitimate interests), because the use of professional hosting with a provider is necessary to present the company on the Internet in a secure and user-friendly manner and to be able to pursue attacks and claims from this if necessary.
As a rule, there is a contract between us and the hosting provider for commissioned processing pursuant to Art. 28 f. DSGVO, which ensures compliance with data protection and guarantees data security.
Website Building Block Systems Introduction
Website Building Block Systems Privacy Policy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Optimization of our service performance 📓 Processed data: Data such as technical usage information like browser activity, clickstream activity, session heatmaps, as well as contact information, IP address or your geographical location. More details can be found below in this privacy policy and in the privacy policy of the providers. 📅 Storage duration: depends on provider ⚖️ Legal basis: Art. 6 para. 1 lit. f DSGVO (Legitimate Interests), Art. 6 para. 1 lit. a DSGVO (Consent) |
What are website building systems?
We use a website building block system for our website. Building block systems are special forms of a content management system (CMS). With a building block system, website owners can create a website very easily and without programming knowledge. In many cases, web hosts also offer building block systems. By using a modular system, personal data of you may also be collected, stored and processed. In this data protection text, we provide you with general information about data processing by modular systems. You can find more detailed information in the provider's data protection statements.
Why do we use website building systems for our website?
The biggest advantage of a modular system is the ease of use. We want to provide you with a clear, simple and concise website that we can easily operate and maintain ourselves - without external support. Meanwhile, a modular system offers many helpful functions that we can use even without programming knowledge. This allows us to design our web presence according to our wishes and to offer you an informative and pleasant time on our website.
What data is stored by a modular system?
Exactly what data is stored depends, of course, on the website builder system used. Each provider processes and collects different data of the website visitor. But as a rule, technical usage information such as operating system, browser, screen resolution, language and keyboard settings, hosting provider and the date of your website visit are collected. Furthermore, tracking data (e.g. browser activity, clickstream activity, session heatmaps, etc.) may also be processed. In addition, personal data may also be collected and stored. This is mostly contact data such as e-mail address, telephone number (if you have provided it), IP address and geographical location data. You can find out exactly what data is stored in the provider's privacy policy.
How long and where is the data stored?
We will inform you about the duration of the data processing further below in connection with the website construction kit system used, provided we have further information on this. You will find detailed information about this in the provider's privacy policy. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. It may be that the provider stores data from you according to its own specifications, over which we have no control.
Right of objection
You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact the person responsible for the website construction system used at any time. You can find contact details either in our privacy policy or on the website of the relevant provider.
You can delete, disable, or manage cookies that providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that all functions may then no longer work as usual.
Legal basis
We have a legitimate interest in using a website construction kit system to optimize our online service and to present it efficiently and in a user-friendly manner for you. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use the modular system if you have given your consent.
Insofar as the processing of data is not absolutely necessary for the operation of the website, the data will only be processed on the basis of your consent. This applies in particular to tracking activities. The legal basis in this respect is Art. 6 para. 1 lit. a DSGVO.
With this privacy policy, we have brought you closer to the most important general information about data processing. If you wish to obtain more detailed information in this regard, you will find further information - if available - in the following section or in the provider's privacy policy.
WordPress.com Privacy Policy
We use WordPress.com, a website building system, for our website. The service provider is the American company Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA.
WordPress also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, so in particular in the USA) or a data transfer there, WordPress uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, WordPress undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The data processing agreements, which correspond to the standard contractual clauses, can be found at https://wordpress.com/support/data-processing-agreements/.
To learn more about the data processed through the use of WordPress.com, please see the privacy policy on https://automattic.com/de/privacy/.
Order processing agreement (AVV) WordPress.com
In accordance with Article 28 of the General Data Protection Regulation (GDPR), we have entered into a Service Level Agreement (SLA) with WordPress.com. What exactly is a GCU and especially what must be included in a GCU, you can read in our general section "Order processing agreement (GCU)".
This contract is required by law because WordPress.com processes personal data on our behalf. It clarifies that WordPress.com may only process data they receive from us according to our instructions and must comply with the GDPR. You can find the link to the order processing agreement (AVV) at. https://wordpress.com/support/data-processing-agreements/.
Web Analytics Introduction
Web Analytics Privacy Policy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the web offer. 📓 Processed data: Access statistics, which include data such as locations of accesses, device data, access duration and time, navigation behavior, click behavior, and IP addresses. More details can be found at the respective web analytics tool used. 📅 Storage duration: depending on the web analytics tool used. ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
What is Web Analytics?
We use software on our website to evaluate the behavior of website visitors, known as web analytics for short. This involves collecting data that is stored, managed and processed by the respective analytic tool provider (also known as a tracking tool). The data is used to create analyses of user behavior on our website and made available to us as the website operator. In addition, most tools offer various testing options. For example, we can test which offers or content are best received by our visitors. To do this, we show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as for other analytics procedures, user profiles can also be created and the data stored in cookies.
Why do we run web analytics?
With our website we have a clear goal in mind: we want to deliver the best web offer on the market for our industry. To achieve this goal, we want to offer the best and most interesting offer on the one hand, and on the other hand make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our web offer for you and us accordingly. For example, we can see how old our visitors are on average, where they come from, when our website is most visited or which content or products are particularly popular. All this information helps us to optimize the website and thus best adapt it to your needs, interests and wishes.
What data is processed?
Exactly what data is stored depends, of course, on the analysis tools used. But as a rule, for example, which content you view on our website, which buttons or links you click on, when you access a page, which browser you use, which device (PC, tablet, smartphone, etc.) you use to visit the website or which computer system you use is stored. If you agreed that location data may also be collected, these may also be processed by the web analytics tool provider.
In addition, your IP address is also stored. According to the General Data Protection Regulation (DSGVO), IP addresses are personal data. However, your IP address is usually stored pseudonymously (i.e. in an unrecognizable and shortened form). For the purpose of testing, web analysis and web optimization, no direct data, such as your name, age, address or email address are stored as a matter of principle. All this data, if collected, is stored pseudonymously. This means that you cannot be identified as a person.
The following example schematically shows how Google Analytics works as an example of client-based web tracking with Java Script code.
How long the respective data is stored always depends on the provider. Some cookies store data only for a few minutes or until you leave the website again, other cookies can store data for several years.
Duration of data processing
We will inform you about the duration of data processing below, provided we have further information on this. In general, we process personal data only as long as it is absolutely necessary for the provision of our services and products. If it is required by law, as for example in the case of accounting, this storage period may also be exceeded.
Right of objection
You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.
Legal basis
The use of web analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by web analytics tools.
In addition to consent, there is a legitimate interest on our part to analyze the behavior of website visitors and thus to improve our offer technically and economically. With the help of web analytics, we detect errors of the website, can identify attacks and improve the economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we use the tools only insofar as they have given consent.
Since web analytics tools use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy statements of the respective tools.
Information on specific web analytics tools, if any, is provided in the following sections.
Facebook Conversions API Privacy Policy
We use Facebook Conversions API on our website, a server-side event tracking tool. The service provider is the American company Meta Platforms Inc. Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.
Facebook also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
Facebook uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Facebook undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
Facebook's data processing terms and conditions, which comply with the standard contractual clauses, can be found at. https://www.facebook.com/legal/terms/dataprocessing.
To learn more about the data processed through the use of Facebook Conversions API, please see the Privacy Policy on https://www.facebook.com/about/privacy.
Google Analytics Privacy Policy
Google Analytics Privacy Policy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the web offer. 📓 Processed data: Access statistics, which include data such as locations of accesses, device data, access duration and time, navigation behavior, click behavior, and IP addresses. More details can be found below in this Privacy Policy. 📅 Storage duration: depending on the properties used ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
What is Google Analytics?
We use on our website the analysis tracking tool Google Analytics (GA) of the American company Google Inc. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. Using the reports we receive from Google Analytics, we can better tailor our website and service to your preferences. In the following, we will go into more detail about the tracking tool and, in particular, inform you about what data is stored and how you can prevent this.
Google Analytics is a tracking tool used for traffic analysis of our website. For Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. Once you leave our website, this data is sent to the Google Analytics servers and stored there.
Google processes the data and we receive reports about your user behavior. These reports may include, but are not limited to, the following:
-
- Target group reports: Through target group reports, we get to know our users better and know more precisely who is interested in our service.
- Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.
- Acquisition reports: Acquisition reports give us helpful information on how to get more people interested in our service.
- Behavior reports: This is where we learn how you interact with our website. We can track which path you take on our site and which links you click.
- Conversion reports: Conversion is the name given to a process in which you perform a desired action as a result of a marketing message. For example, when you go from being just a website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are working for you. This is how we aim to increase our conversion rate.
- Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are reading this text.
Why do we use Google Analytics on our website?
Our goal with this website is clear: we want to provide you with the best possible service. The statistics and data from Google Analytics help us achieve this goal.
The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it is found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. Thus, we know very well what we need to improve on our website in order to provide you with the best possible service. The data also helps us to carry out our advertising and marketing measures in a more individual and cost-effective way. After all, it only makes sense to show our products and services to people who are interested in them.
What data is stored by Google Analytics?
Google Analytics uses a tracking code to create a random, unique ID associated with your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This is how it is possible to evaluate pseudonymous user profiles in the first place.
To be able to analyze our website with Google Analytics, a property ID must be inserted in the tracking code. The data is then stored in the corresponding property. For each newly created property, the Google Analytics 4 property is default. Alternatively, you can also create the Universal Analytics property. Depending on the property used, data is stored for different lengths of time.
Identifiers such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions you take on our website. If you also use other Google systems (such as a Google account), data generated through Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorize it. Exceptions may occur if required by law.
The following cookies are used by Google Analytics:
Name: _ga
Wert: 2.1326744211.152112090673-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish website visitors.
Expiration date: after 2 years
Name: _gid
Wert: 2.1687193234.152112090673-1
Purpose: the cookie is also used to distinguish website visitors
Expiration date: after 24 hours
Name: _gat_gtag_UA_<property-id>
Wert: 1
Verwendungszweck: Wird zum Senken der Anforderungsrate verwendet. Wenn Google Analytics über den Google Tag Manager bereitgestellt wird, erhält dieser Cookie den Namen _dc_gtm_ <property-id>.
Ablaufdatum: nach 1 Minute
Name: AMP_TOKEN
Value: not specified
Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request, or an error.
Expiration date: after 30 seconds up to one year
Name: __utma
Wert: 1564498958.1564498958.1564498958.1
Purpose: This cookie is used to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiration date: after 2 years
Name: __utmt
Wert: 1
Verwendungszweck: Das Cookie wird wie _gat_gtag_UA_<property-id> zum Drosseln der Anforderungsrate verwendet.
Ablaufdatum: nach 10 Minuten
Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or info is sent to Google Analytics.
Expiration date: after 30 minutes
Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.
Expiration date: After you close the browser.
Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. That is, the cookie stores from where you came to our website. This may have been another page or an advertisement.
Expiration date: after 6 months
Name: __utmv
Value: not specified
Purpose: The cookie is used to store custom user data. It is updated whenever information is sent to Google Analytics.
Expiration date: after 2 years
Note: This list cannot claim to be complete, as Google also changes the choice of its cookies again and again.
Here we show you an overview of the most important data collected with Google Analytics:
Heatmaps: Google creates so-called heatmaps. Heatmaps allow you to see exactly those areas that you click on. This gives us information about where you are "on the move" on our site.
Session duration: Google defines session duration as the time you spend on our site without leaving. If you have been inactive for 20 minutes, the session ends automatically.
Bounce rate: A bounce is when you view only one page on our website and then leave our website again.
Account creation: When you create an account or place an order on our website, Google Analytics collects this data.
IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.
Location: The IP address can be used to determine the country and your approximate location. This process is also called IP location determination.
Technical information: Technical information may include your browser type, Internet service provider, or screen resolution.
Source of origin: Google Analytics or, of course, we are also interested in which website or which advertisement you came to our site from.
Other data include contact details, any ratings, playing media (e.g. when you play a video via our site), sharing content via social media or adding to your favorites. The enumeration does not claim to be complete and only serves as a general orientation of the data storage by Google Analytics.
How long and where is the data stored?
Google has their servers spread all over the world. Most servers are located in America and consequently your data is mostly stored on American servers. You can read exactly where Google's data centers are located here: https://www.google.com/about/datacenters/locations/?hl=de
Your data is distributed on different physical data carriers. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. In every Google data center, there are corresponding emergency programs for your data. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google still remains low.
The data retention period depends on the properties used. When using the newer Google Analytics 4 properties, the retention period of your user data is set to 14 months. For other so-called event data, we have the option to choose a retention period of 2 months or 14 months.
For Universal Analytics properties, Google Analytics has a default retention period of 26 months for your user data. Then your user data is deleted. However, we have the option to choose the retention period of user data ourselves. We have five variants available for this purpose:
-
- Deletion after 14 months
- Deletion after 26 months
- Deletion after 38 months
- Deletion after 50 months
- No automatic deletion
In addition, there is also the option that data will only be deleted if you no longer visit our website within the period we have selected. In this case, the retention period is reset each time you visit our website again within the specified period.
Once the specified period has expired, the data is deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies). Reporting results are based on aggregated data and are stored separately from user data. Aggregated data is a merging of individual data into a larger unit.
How can I delete my data or prevent data storage?
Under European Union data protection law, you have the right to obtain information about your data, update it, delete it, or restrict it. Using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js), you can prevent Google Analytics from using your data. You can download the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de and install it. Please note that this add-on only disables data collection by Google Analytics.
If you basically want to disable, delete or manage cookies, you can find the corresponding links to the respective instructions of the most popular browsers under the section "Cookies".
Legal basis
The use of Google Analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by web analytics tools.
In addition to the consent, there is a legitimate interest on our part to analyze the behavior of website visitors and thus to improve our offer technically and economically. With the help of Google Analytics, we detect errors of the website, can identify attacks and improve the economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Analytics if you have given your consent.
Google also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which reference the Standard Contractual Clauses, can be found at. https://business.safety.google/intl/de/adsprocessorterms/.
We hope we have been able to provide you with the most important information about Google Analytics data processing. If you want to learn more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/6004245?hl=de.
Google Analytics order processing agreement (AVV)
In accordance with Article 28 of the General Data Protection Regulation (GDPR), we have concluded an order processing agreement (OPA) with Google. What exactly is a GCU and especially what must be included in a GCU, you can read in our general section "Order processing agreement (GCU)".
This contract is required by law because Google processes personal data on our behalf. It clarifies that Google may only process data they receive from us according to our instructions and must comply with the GDPR. You can find the link to the order data processing terms and conditions at https://business.safety.google/intl/de/adsprocessorterms/
Google Analytics reports on demographic characteristics and interests
We have turned on the advertising reports features in Google Analytics. The demographic and interest reports contain information on age, gender and interests. This allows us - without being able to assign this data to individual persons - to get a better picture of our users. You can find out more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.
You can control the use of your Google Account activity and information under "Advertising Settings" at https://adssettings.google.com/authenticated via checkbox.
Google Analytics in consent mode
Depending on your consent, personal data of you will be processed by Google Analytics in the so-called consent mode (or "Consent Mode"). You can choose whether you agree to Google Analytics cookies or not. By doing so, you also choose which data Google Analytics may process from you. This collected data is mainly used to perform measurements about user behavior on the website, to play out targeted advertising and to provide us with web analytics reports. As a rule, you consent to data processing by Google via a cookie consent tool. If you do not consent to data processing, only aggregated data will be collected and processed. This means that data cannot be assigned to individual users and thus no user profile of you is created. You can also only consent to statistical measurement. No personal data is processed and consequently not used for advertising or advertising success.
Google Analytics IP anonymization
We have implemented Google Analytics IP address anonymization on this website. This feature was developed by Google to enable this website to comply with applicable data protection regulations and recommendations of local data protection authorities when they prohibit storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before any storage or processing of the data takes place.
You can find more information about IP anonymization at https://support.google.com/analytics/answer/2763052?hl=de.
Google Optimize Privacy Policy
We use Google Optimize, a website optimization tool, on our website. The service provider is the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.
Google also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which reference the Standard Contractual Clauses, can be found at. https://business.safety.google/intl/de/adsprocessorterms/.
You can learn more about the data processed through the use of Google Optimize in the Privacy Policy on https://policies.google.com/privacy?hl=de.
Order processing agreement (AVV) Google Optimize
In accordance with Article 28 of the General Data Protection Regulation (GDPR), we have concluded an order processing agreement (OPA) with Google. What exactly is a GCU and especially what must be included in a GCU, you can read in our general section "Order processing agreement (GCU)".
This contract is required by law because Google processes personal data on our behalf. It clarifies that Google may only process data they receive from us according to our instructions and must comply with the GDPR. You can find the link to the order data processing terms and conditions at https://business.safety.google/intl/de/adsprocessorterms/
Google Site Kit Privacy Policy
Google Site Kit Privacy Policy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the web offer. 📓 Processed data: Access statistics, which include data such as locations of accesses, device data, access duration and time, navigation behavior, click behavior, and IP addresses. More details can be found below and in the Google Analytics privacy policy. 📅 Storage duration: depending on the properties used ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
What is Google Site Kit?
We have integrated the WordPress plugin Google Site Kit of the American company Google Inc. into our website. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google Site Kit, we can quickly and easily view statistics that come from various Google products such as Google Analytics directly in our WordPress dashboard. The tool or the tools included in Google Site Kit also collect, among other things, personal data from you. In this privacy policy, we explain why we use Google Site Kit, how long and where data is stored, and which other privacy texts are relevant for you in this context.
Google Site Kit is a plugin for the WordPress content management system. With this plugin we can view important website analytics statistics directly in our dashboard. These are statistics that are collected by other Google products. First and foremost, from Google Analytics. Besides Google Analytics, Google Search Console, Page Speed Insight, Google AdSense, Google Optimize and Google Tag Manager services can also be linked to Google Site Kit.
Why do we use Google Site Kit on our website?
As a service provider, it is our job to offer you the best possible experience on our website. You should feel comfortable on our website and find exactly what you are looking for quickly and easily. Statistical evaluations help us to get to know you better and to adapt our offer to your wishes and interests. We use various Google tools for these evaluations. Site Kit makes our work much easier in this regard, because we can view and analyze the statistics of Google products right in the dashboard. So we don't have to log in separately for each tool. Site Kit thus always provides a good overview of the most important analysis data.
What data is stored by Google Site Kit?
If you have actively agreed to tracking tools in the cookie notice (also called script or banner), Google products such as Google Analytics will set cookies and send data about you, such as your user behavior, to Google, where it will be stored and processed. This also includes personal data such as your IP address.
For more detailed information on the individual services, we have separate text sections in this privacy statement. For example, take a look at our privacy policy on Google Analytics. Here we go into great detail about the data collected. You will learn how long Google Analytics stores, manages and processes data, which cookies may be used and how you can prevent data storage. Likewise, we also have our own privacy statements with comprehensive information for other Google services such as Google Tag Manager or Google AdSense.
In the following, we show you exemplary Google Analytics cookies that can be set in your browser, provided that you have agreed in principle to data processing by Google. Please note that these cookies are only a selection:
Name: _ga
Wert:2.1326744211.152112090673-2
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish website visitors.
Expiration date: after 2 years
Name: _gid
Wert:2.1687193234.152112090673-7
Purpose: This cookie is also used to distinguish website visitors.
Expiration date: after 24 hours
Name: _gat_gtag_UA_<property-id>
Wert: 1
Verwendungszweck: Dieses Cookie wird zum Senken der Anforderungsrate verwendet.
Ablaufdatum: nach 1 Minute
How long and where is the data stored?
Google stores collected data on its own Google servers, which are distributed worldwide. Most servers are located in the United States and therefore it is easily possible that your data is also stored there. At https://www.google.com/about/datacenters/locations/?hl=de you can see exactly where the company provides servers.
Data collected by Google Analytics is retained for a standard period of 26 months. After that, your user data is deleted. The retention period applies to all data linked to cookies, user recognition and advertising IDs.
How can I delete my data or prevent data storage?
You always have the right to obtain information about your data, to have your data deleted, corrected or restricted. In addition, you can also deactivate, delete or manage cookies in your browser at any time.
If you basically want to disable, delete or manage cookies, you can find the corresponding links to the respective instructions of the most popular browsers under the section "Cookies".
Legal basis
The use of Google Site Kit requires your consent, which we have obtained with our cookie popup. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by web analytics tools.
In addition to the consent, there is a legitimate interest on our part to analyze the behavior of website visitors and thus to improve our offer technically and economically. With the help of Google Site Kit, we detect website errors, can identify attacks and improve the economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Site Kit if you have given your consent.
Google also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which reference the Standard Contractual Clauses, can be found at. https://business.safety.google/intl/de/adsprocessorterms/
To learn more about Google's data processing, we encourage you to review Google's comprehensive privacy policy at. https://policies.google.com/privacy?hl=de.
GoSquared Analytics Privacy Policy
We use GoSquared Analytics, a website analytics software, on our website. The service provider is the British company Go Squared Ltd, 3 Barn Hawe, High Street, Edenbridge, Kent, England. You can learn more about the data processed through the use of GoSquared Analytics in the Privacy Policy on https://www.gosquared.com/legal/privacy/ .
Jetpack Privacy Policy
Jetpack Privacy Policy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the web offer. 📓 Processed data: Access statistics, which include data such as locations of accesses, device data, access duration and time, navigation behavior, click behavior, and IP addresses. 📅 Storage period: until the data is no longer required for the services ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
What is Jetpack?
We use the WordPress plug-in Jetpack on our website. Jetpack is a software that provides us with web analytics, among other things. Jetpack is operated by the company Automattic (Inc. 132 Hawthorne Street San Francisco, CA 94107, USA), which uses the technology of the company Quantcast (Inc., 201 3rd St, Floor 2, San Francisco, CA 94103-3153, USA) for this product. The integrated tracking tool also collects, stores and processes personal data from you. We will show you exactly what data this is, why we use Jetpack and how you can prevent this data storage in this privacy policy.
Jetpack is a plug-in for WordPress websites with many different features and modules. All these tools help us to make our website more beautiful, more secure and welcome more visitors here. So through the tool also related posts can be displayed, content can be shared and moreover Jetpack can also improve the loading speed of our website. All features are hosted and provided by WordPress.
Why do we use Jetpack?
For us it is crucial that you feel comfortable on our website and find what you are looking for. We can only be successful if you are satisfied with our service. And so that we know how and where we can still improve our website, we need information. Through Jetpack, we can see how often and how long you spend on a single web page, for example, or which buttons you like to click. We use this information to improve our site and tailor it to your needs and preferences.
What data does Jetpack store?
Specifically through the built-in tracking tool WordPress.com statistics, personal data from you is also collected, stored and processed. In order for the Jetpack tool to work, Jetpack sets a cookie in your browser when you open a website that has components of the tool built in. The collected data is synchronized with Automattic and stored there.
In addition to IP address (anonymized before storage) and user behavior data, this includes, for example, browser type, unique device identifier, preferred language, dates and times of page entry, operating system, and mobile network information. Jetpack uses this information to improve its own services and offerings and to gain better insights into the use of its own service. Furthermore, the following data can also be synchronized and stored:
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- For Google Ads customers, the email address and the physical address of the account are synchronized
- Successful and failed login attempts. For this purpose, your IP address and the user agent are also stored
- The user IDs, usernames, email addresses, roles and capabilities of registered users. But no passwords are stored
- The user ID of users who make changes on the website
- Twitter username, if configured with Jetpack
For data storage, Jetpack also uses cookies. Below we show you a few selected, exemplary cookies that Jetpack uses:
Name: eucookielaw
Value: 1613651061376112090673-6
Purpose: Stores the status of the user's consent to the use of cookies.
Expiration date: after 180 days
Name: tk_ai
Value: 0
Purpose: This cookie stores a randomly generated anonymous ID. It is only used within the administration area for tracking general analytics.
Expiration date: after session end
Name: tk_tc
Wert: E3%2BgJ1Pw6iYKk%2Fvj112090673-3
Purpose: This is a so-called referral cookie. This is used to analyze the connection between WooCommerce and a website with Jetpack plugin.
Expiration date: after session end
Note: Jetpack uses many different cookies. Which cookies are actually used depends on the Jetpack features used, on the one hand, and on your actions on the websites with integrated Jetpack plug-in, on the other hand. At https://de.jetpack.com/support/cookies/ you can see a list of possible cookies that Jetpack uses.
How long and where is the data stored?
Automattic stores the collected data until it is no longer used for its own services. Beyond this period, the data is only kept if the company is obliged to do so for legal reasons. Web server logs such as your IP address, browser type and operating system are deleted after about 30 days. The data is stored on American servers of the company.
How can I delete my data or prevent data storage?
As mentioned above, Jetpack uses cookies to store data. If you do not want Jetpack to collect data from you in the future, you can opt out at https://www.quantcast.com/opt-out/ to request an "opt-out" cookie. Quantcast will set this cookie and thus no visitor data will be stored from you. This is the case until you delete this cookie again.
Alternatively, you can simply manage, disable, or delete cookies yourself in your browser as you see fit. Depending on the browser type, cookie management works slightly differently. Under the section "Cookies" you will find the corresponding links to the respective instructions of the most popular browsers.
Legal basis
The use of Jetpack requires your consent, which we have obtained with our cookie popup. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by web analytics tools.
In addition to consent, there is a legitimate interest on our part to analyze the behavior of website visitors and thus improve our offer technically and economically. With the help of Jetpack, we detect website errors, can identify attacks and improve the economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Jetpack if you have given your consent.
Jetpack also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be accompanied by various risks to the legality and security of data processing.
As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular the USA) or a data transfer there, Jetpack uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige Jetpack to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision as well as the clauses here, among other places: https://germany.representation.ec.europa.eu/index_de.
If you want to learn more about the privacy policy and the processing of data by Jetpack or Automattic, we recommend that you read the privacy policy at https://automattic.com/privacy/, the cookie policy at https://automattic.com/cookies/ and also the information page https://jetpack.com/support/what-data-does-jetpack-sync/. We hope we could give you a good insight into the data processing by Jetpack.
MonsterInsights Privacy Policy
MonsterInsights Privacy Policy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the web offer. 📓 Processed data: Access statistics, which include data such as locations of accesses, device data, access duration and time, navigation behavior, click behavior, and IP addresses. More details can be found below or in the Google Analytics Privacy Policy. 📅 Storage duration: depending on the Google Analytics Properties used. ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
What is MonsterInsights?
We use the "Google Analytics Plugin for WordPress" of the American company MonsterInsights LCC (7732 Maywood Crest Dr, West Palm Beach, Florida, 33412, USA) on our website. The plugin is usually simply called MonsterInsights. With the help of the plugin, your user data can be stored, managed and processed at Google Analytics. For example, when you click on a link, Google Analytics stores this "click" via the embedded plugin and offers insightful web analytics through such collected data. In this privacy policy, we go into more detail about MonsterInsights and inform you which data is stored where and how.
MonsterInsights uses the Google Analytics Reporting API for its services to collect data about our website or visitor behavior. This data is analyzed and then appears as charts, graphs and tables directly on our WordPress dashboard. In order for the plugin to work, a Google Analytics tracking code is embedded into our WordPress site. The plugin provides features such as page analytics, statistics or ad tracking. So, with the help of the plugin, we can easily set up tracking features such as event tracking, eCommerce tracking or outbound link tracking for our website without any programming knowledge. We can see all the important statistics summarized in a single place right in our dashboard.
Why do we use MonsterInsights?
MonsterInsights makes it much easier for us to deal with Google Analytics, as we get to see the most important analytics right on our dashboard and don't always have to switch to Google Analytics. Google Analytics provides us with a lot of important data about visitor behavior on our website. With the help of this data we can better adapt our website or our offer to your wishes. We use the statistics we receive to make our website more interesting and to target any advertisements.
What data is stored by MonsterInsights or Google Analytics?
By installing the MonsterInsights plugin, a Google Analytics tracking code is embedded into our WordPress website. With this, Google Analytics creates a random, unique ID that is linked to your browser cookie. This way, you are recognized as a new visitor to our website. If you visit us again, you will be recognized as a so-called "returning" user. This user ID is then used to store all collected data. In this way, pseudonymous user profiles are created and evaluated. Your actions on our website are stored in cookies and app instance IDs. If you are linked to other Google services, the generated data can also be linked to third-party cookies.
All tracking is performed and stored by Google Analytics. MonsterInsights passes all data directly to Google Analytics to process on behalf of MonsterInsights. Google only shares this data if we allow it or it is required by law. MonsterInsights does not use its own cookies to store data, but the code added by MonsterInsights loads Google Analytics, which adds cookies.
For example, it is collected from which website you came to us, on which buttons and links you click, how long you stay on a particular page and when you leave the website again. Furthermore, your IP address is also displayed and stored in abbreviated form so that no clear assignment is possible. It is also possible to approximately determine your location via the IP address and, in addition, technical information such as device type, browser type, Internet provider or screen resolution is also stored.
If you want to know more about data storage and data processing, we recommend our general privacy policy on Google Analytics.
How long and where is the data stored?
MonsterInsights does not store the collected data, but forwards it to Google Analytics. There, the data is stored on Google's servers. These servers are distributed worldwide, but most are located in the USA. Under the link https://www.google.com/about/datacenters/locations/?hl=de you can see exactly at which locations the data centers can be found. By default, Google keeps your data for 26 months, but there is also an option for you to choose between different retention periods. Please also see our Google Analytics privacy policy for more information. The retention period applies to data associated with cookies, usage recognition and advertising ID. Web analytics that appear in the form of reports are generated by aggregated data and are stored independently of your user data.
How can I delete my data or prevent data storage?
You have the right to access, update, delete and restrict your data at any time. If you use the browser add-on https://tools.google.com/dlpage/gaoptout?hl=de you can prevent Google Analytics from using your data by deactivating Google Analytics JavaScript.
If you basically want to disable, delete or manage cookies, you can find the corresponding links to the respective instructions of the most popular browsers under the section "Cookies".
Legal basis
The use of MonsterInsights requires your consent, which we have obtained with our cookie popup. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by web analytics tools.
In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors in order to improve our offer technically and economically. With the help of MonsterInsights, we detect website errors, can identify attacks and improve the economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use MonsterInsights if you have given your consent.
Google also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
Google uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. These clauses oblige Google to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here, among other places: https://germany.representation.ec.europa.eu/index_de.
If you want to learn more about the WordPress plugin MonsterInsights, we recommend the website https://www.monsterinsights.com/. For more detailed information about data processing by Google Analytics, we recommend our Google Analytics Privacy Policy, Google's information page at. https://support.google.com/analytics/answer/6004245?hl=de and the Google Analytics Terms of Use website at https://marketingplatform.google.com/about/analytics/terms/de/.
Email marketing introduction
Email Marketing Summary 👥 Parties concerned: Newsletter subscribers 🤝 Purpose: direct advertising by e-mail, notification of system-relevant events. 📓 Processed data: Data entered during registration, but at least the e-mail address. You can find more details on this in the respective email marketing tool used. 📅 Storage period: duration of the existence of the subscription ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests). |
What is email marketing?
In order to keep you always up to date, we also use the possibility of e-mail marketing. If you have agreed to receive our e-mails or newsletters, your data will also be processed and stored. E-mail marketing is a sub-area of online marketing. It involves sending news or general information about a company, products or services by e-mail to a specific group of people who are interested in them.
If you want to participate in our email marketing (mostly via newsletter), you usually just have to register with your email address. To do this, you fill out an online form and send it off. However, it may also happen that we ask you for your salutation and name, for example, so that we can also write to you personally.
Basically, the registration for newsletters works with the help of the so-called "double opt-in procedure". After you have registered for our newsletter on our website, you will receive an e-mail via which you confirm the newsletter registration. This ensures that the e-mail address belongs to you and that no one has registered with a third-party e-mail address. We or a notification tool we use logs each individual subscription. This is necessary so that we can also prove the legally correct registration process. As a rule, the time of registration, the time of the registration confirmation and your IP address are stored. In addition, it is also logged when you make changes to your stored data.
Why do we use email marketing?
Of course, we want to stay in touch with you and always present you with the most important news about our company. To do this, we use, among other things, e-mail marketing - often just called "newsletters" - as an essential part of our online marketing. Provided you agree to this or it is legally permitted, we will send you newsletters, system e-mails or other notifications by e-mail. When we use the term "newsletter" in the following text, we mainly mean regularly sent e-mails. Of course, we do not want to bother you in any way with our newsletters. That's why we really always try to provide only relevant and interesting content. For example, you will learn more about our company, our services or products. Since we are always improving our offers, our newsletter will also tell you when there is news or when we are offering special, lucrative promotions. If we use a service provider that offers a professional mailing tool for our e-mail marketing, we do so in order to be able to offer you fast and secure newsletters. The purpose of our email marketing is basically to inform you about new offers and also to get closer to our business goals.
What data is processed?
When you become a subscriber to our newsletter via our website, you confirm by e-mail that you are a member of an e-mail list. In addition to IP address and e-mail address, your title, name, address and telephone number may also be stored. However, only if you agree to this data storage. The data marked as such are necessary for you to participate in the service offered. Providing this information is voluntary, but failure to provide it will result in you not being able to use the service. In addition, information about your device or your preferred content on our website may be stored. You can find out more about the storage of data when you visit a website in the section "Automatic data storage". We record your declaration of consent so that we can always prove that this complies with our laws.
Duration of data processing
If you unsubscribe your e-mail address from our e-mail/newsletter distribution list, we may store your address for up to three years based on our legitimate interests so that we can still prove your consent at that time. We may only process this data if we need to defend ourselves against any claims.
However, if you confirm that you have given us your consent to subscribe to the newsletter, you can submit an individual deletion request at any time. If you permanently object to the consent, we reserve the right to store your e-mail address in a blacklist. As long as you have voluntarily subscribed to our newsletter, we will of course also keep your e-mail address.
Right of objection
You have the option to cancel your newsletter subscription at any time. All you have to do is revoke your consent to the newsletter subscription. This usually takes only a few seconds or one or two clicks. Most of the time, you will find a link to cancel your newsletter subscription right at the end of each email. If you really can't find the link in the newsletter, please contact us by mail and we will cancel your newsletter subscription immediately.
Legal basis
The sending of our newsletter is based on your consent (Article 6 para. 1 lit. a DSGVO). This means that we may only send you a newsletter if you have actively registered for it beforehand. If applicable, we may also send you advertising messages on the basis of Section 7 (3) of the German Unfair Competition Act (UWG), provided that you have become our customer and have not objected to the use of your e-mail address for direct advertising.
Information about specific email marketing services and how they process personal data, if any, is provided in the following sections.
Push messages introduction
Push messages summary 👥 Affected: Push Messages subscribers 🤝 Purpose: notification of system-relevant and interesting events 📓 Processed data: Data entered during registration, usually also location data. You can find more details about this in the respective push message tool used. 📅 Storage duration: Data mostly stored as long as necessary for the provision of services. ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. b DSGVO (contract) |
What are push messages?
We also use so-called push notification services on our website, which allow us to keep our users always up to date. This means that if you have agreed to the use of such push messages, we can send you short news with the help of a software tool. Push messages are a text message form that appear directly to you on your smartphone or other devices, such as tablets or PCs, if you have signed up for them. You will receive these messages even if you are not on our website or not actively using our service. Data about your location and your usage behavior may also be collected and stored.
Why do we use push messages?
On the one hand, we use push messages to be able to fully provide the services we have contractually agreed with you. On the other hand, the messages also serve our online marketing. We can bring you closer to our service or our products with the help of these messages. Especially when there is news in our company, we can inform you about it immediately. We want to get to know the preferences and habits of all our users as well as possible in order to continuously improve our offer.
What data is processed?
In order for you to receive push messages, you must also confirm that you want to receive these messages. The data accumulated during the consent process is also stored, managed and processed. This is necessary so that it can be proven and recognized that a user has agreed to receive the push messages. For this purpose, a so-called device token or push token is stored in your browser. Usually, the data of your location or the location of the terminal device you are using is also stored.
To ensure that we also always send interesting and important push messages, the handling of the messages is also statistically evaluated. For example, we can then see whether and when you open the message. With the help of these insights, we can adapt our communication strategy to your wishes and interests. Although this stored data can be assigned to you, we do not want to check you as an individual. Rather, we are interested in the collected data of all our users so that we can make optimizations. You can find out exactly what data is stored in the privacy statements of the respective service providers.
Duration of data processing
How long the data is processed and stored depends primarily on the tool we use. You can learn more about the data processing of the individual tools below. The privacy statements of the providers usually state exactly which data is stored and processed and for how long. In principle, personal data is only processed for as long as is necessary to provide our services. If data is stored in cookies, the storage period varies greatly. The data can be deleted immediately after leaving a website, but it can also remain stored for several years. Therefore, you should look at each individual cookie in detail if you want to know more about the data storage. In most cases, you will also find informative information about the individual cookies in the privacy statements of the individual providers.
Legal basis
It may also be that the push messages are necessary so that certain obligations that are in a contract can be fulfilled. For example, so that we can provide you with technical or organizational news. Then the legal basis is Art. 6 para. 1 lit. b DSGVO.
If this is not the case, the push messages will only be sent based on your consent. Our push messages may in particular have an advertising content. The push messages may also be sent depending on your location, which your end device displays. The above-mentioned analytical evaluations are also based on your consent to receive such messages. The legal basis in this respect is Art. 6 (1) lit. a DSGVO. Of course, you can revoke your consent or change various settings in the settings at any time.
Messenger & Communication Introduction
Messenger & Communication Privacy Policy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Contact inquiries and general communication between us and you. 📓 Processed data: Data such as name, address, e-mail address, telephone number, general content data, IP address if applicable. You can find more details about this in the respective tools used. 📅 Storage duration: depending on the messenger & communication functions used ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests), Art. 6 para. 1 p. 1 lit. b. DSGVO (contractual or pre-contractual obligations). |
What are messenger & communication functions?
We offer various options on our website (such as messenger and chat functions, online or contact forms, e-mail, telephone) to communicate with us. In this context, your data will also be processed and stored to the extent necessary to respond to your inquiry and our subsequent measures.
In addition to classic means of communication such as e-mail, contact forms or telephone, we also use chats or messengers. The most commonly used messenger function at present is WhatsApp, but there are of course many different providers offering messenger functions specifically for websites. If content is encrypted end-to-end, this is indicated in the individual privacy texts or in the privacy policy of the respective provider. End-to-end encryption means nothing other than that content of a message itself is not visible to the provider. However, information about your device, location settings and other technical data can still be processed and stored.
Why do we use messenger & communication features?
Communication possibilities with you are of great importance for us. After all, we want to talk to you and answer all possible questions about our service in the best possible way. Well-functioning communication is an important part of our service. With the convenient messenger & communication functions, you can always choose the ones you prefer. In exceptional cases, however, we may not be able to answer certain questions via chat or messenger. This is the case, for example, when it comes to internal contractual matters. In this case, we recommend other communication options such as e-mail or telephone.
We generally assume that we remain responsible under data protection law, even if we use services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 DSGVO. Insofar as this is the case, we point this out separately and work on the basis of an agreement in this regard. The essence of the agreement is reproduced below for the platform concerned.
Please note that when using our built-in elements, data of you may also be processed outside the European Union, as many providers, for example Facebook Messenger or WhatsApp are American companies. This may make it less easy for you to claim or enforce your rights regarding your personal data.
What data is processed?
Exactly what data is stored and processed depends on the respective provider of the messenger & communication functions. Basically, it is data such as name, address, phone number, email address and content data such as all information you enter in a contact form. In most cases, information about your device and the IP address are also stored. Data that is collected via a messenger & communication function is also stored on the servers of the providers.
If you want to know exactly what data is stored and processed by the respective providers and how you can object to the data processing, you should carefully read the respective privacy policy of the company.
How long is data stored?
How long the data is processed and stored depends primarily on the tools we use. You can learn more about the data processing of the individual tools below. The privacy statements of the providers usually state exactly which data is stored and processed and for how long. In principle, personal data is only processed for as long as is necessary to provide our services. If data is stored in cookies, the storage period varies greatly. The data can be deleted immediately after leaving a website, but it can also remain stored for several years. Therefore, you should look at each individual cookie in detail if you want to know more about the data storage. In most cases, you will also find informative information about the individual cookies in the privacy statements of the individual providers.
Right of objection
You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser. For more information, please refer to the consent section.
Since Messenger & Communication functions may use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy statements of the respective tools.
Legal basis
If you have consented that data from you can be processed and stored by integrated messenger & communication functions, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). We process your request and manage your data in the context of contractual or pre-contractual relationships in order to fulfill our pre-contractual and contractual obligations or to respond to requests. The basis for this is Art. 6 para. 1 p. 1 lit. b. DSGVO. In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners, if consent has been given.
Facebook Messenger Privacy Policy
We use the communication tool Facebook Messenger on our website. The service provider is the American company Meta Platforms Inc. The company Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.
Facebook also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
Facebook uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Facebook undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Facebook data processing term, which complies with the standard contractual clauses, can be found at. https://www.facebook.com/legal/terms/dataprocessing.
You can learn more about the data processed through the use of Facebook in the Privacy Policy on https://www.facebook.com/about/privacy.
Order processing agreement (AVV) Facebook Messenger
In accordance with Article 28 of the General Data Protection Regulation (GDPR), we have entered into a Data Processing Agreement (DPA) with Facebook. What exactly is a GCU and especially what must be included in a GCU, you can read in our general section "Order processing agreement (GCU)".
This contract is required by law because Facebook processes personal data on our behalf. It clarifies that Facebook may only process data they receive from us according to our instructions and must comply with the GDPR. You can find the link to the order processing agreement (AVV) at https://www.facebook.com/legal/terms/dataprocessing.
WhatsApp privacy policy
We use the instant messaging service WhatsApp on our website. The service provider is the American company WhatsApp Inc., a subsidiary of Meta Platforms Inc. WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland is responsible for the European region.
WhatsApp also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
WhatsApp uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, WhatsApp undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
Information on WhatsApp data transfer, which complies with the standard contractual clauses, can be found at https://www.whatsapp.com/legal/business-data-transfer-addendum-20210927
You can learn more about the data processed through the use of WhatsApp in the Privacy Policy on https://www.whatsapp.com/privacy
Social media introduction
Social Media Privacy Policy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Presentation and optimization of our service performance, contact with visitors, interested parties, etc., advertising. 📓 Processed data: Data such as phone numbers, email addresses, contact details, user behavior data, information about your device and your IP address. You can find more details on this in the respective social media tool used. 📅 Storage duration: depending on the social media platforms used ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
What is social media?
In addition to our website, we are also active on various social media platforms. In this context, user data may be processed so that we can target users who are interested in us via the social networks. In addition, elements of a social media platform may also be embedded directly in our website. This is the case, for example, when you click on a so-called social button on our website and are redirected directly to our social media presence. So-called social media or social media are websites and apps through which registered members can produce content, share content openly or in specific groups, and network with other members.
Why do we use social media?
For years, social media platforms have been the place where people communicate and get in touch online. Our social media presences enable us to bring our products and services closer to prospective customers. The social media elements embedded on our website help you switch to our social media content quickly and without complications.
The data that is stored and processed through your use of a social media channel is primarily for the purpose of being able to perform web analyses. The aim of these analyses is to be able to develop more precise and personalized marketing and advertising strategies. Depending on your behavior on a social media platform, appropriate conclusions can be drawn about your interests with the help of the evaluated data and so-called user profiles can be created. This also enables the platforms to present you with tailored advertisements. In most cases, cookies are set in your browser for this purpose, which store data about your usage behavior.
We generally assume that we remain responsible under data protection law, even if we use services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 DSGVO. Insofar as this is the case, we point this out separately and work on the basis of an agreement in this regard. The essence of the agreement is then reproduced below for the platform concerned.
Please note that when using the social media platforms or our built-in elements, data about you may also be processed outside the European Union, as many social media channels, for example Facebook or Twitter, are American companies. This may make it less easy for you to claim or enforce your rights regarding your personal data.
What data is processed?
Exactly what data is stored and processed depends on the provider of the social media platform. But usually it is data such as phone numbers, email addresses, data you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Especially if you yourself have a profile on the visited social media channel and are logged in, data can be linked to your profile.
All data collected via a social media platform is also stored on the servers of the providers. Thus, only the providers have access to the data and can give you the appropriate information or make changes.
If you want to know exactly what data is stored and processed by the social media providers and how you can object to the data processing, you should carefully read the respective privacy policy of the company. Also, if you have questions about data storage and data processing or want to assert corresponding rights, we recommend that you contact the provider directly.
Duration of data processing
We will inform you about the duration of data processing below, provided we have further information on this. For example, the social media platform Facebook stores data until it is no longer needed for its own purpose. However, customer data that is matched with our own user data is already deleted within two days. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period may be exceeded.
Right of objection
You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.
Since social media tools may use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy statements of the respective tools.
Legal basis
If you have consented that data from you can be processed and stored by integrated social media elements, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). In principle, if consent is given, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the tools insofar as you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.
Information on specific social media platforms - if available - can be found in the following sections.
Facebook privacy policy
Facebook Privacy Policy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Optimization of our service performance 📓 Processed data: Data such as customer data, user behavior data, information about your device and your IP address. You can find more details about this below in the privacy policy. 📅 Storage duration: until the data is no longer useful for Facebook's purposes. ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
What are Facebook tools?
We use selected tools from Facebook on our website. Facebook is a social media network of the company Meta Platforms Inc. or for the European area of the company Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. With the help of these tools, we can offer you and people who are interested in our products and services the best possible offer.
If data is collected from you and forwarded via our embedded Facebook elements or via our Facebook page (Fanpage), both we and Facebook Ireland Ltd. are responsible for this. Facebook is solely responsible for the further processing of this data. Our joint obligations have also been set out in a publicly available agreement at. https://www.facebook.com/legal/controller_addendum . This states, for example, that we must clearly inform you about the use of Facebook tools on our site. Furthermore, we are also responsible for ensuring that the tools are securely integrated into our website in accordance with data protection law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and data processing by Facebook, you can contact the company directly. If you direct the question to us, we are obliged to forward it to Facebook.
Below we provide an overview of the different Facebook tools, what data is sent to Facebook and how you can delete this data.
Among many other products, Facebook also offers the so-called "Facebook Business Tools". This is the official name of Facebook. However, since the term is hardly known, we have decided to simply call them Facebook Tools. Among them are:
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- Facebook Pixel
- social plug-ins (such as the "Like" or "Share" button)
- Facebook Login
- Account Kit
- APIs (Application Programming Interface)
- SDKs (collection of programming tools)
- Platform integrations
- Plugins
- Codes
- Specifications
- Documentations
- Technologies and services
Through these tools, Facebook extends services and has the ability to obtain information about user activity outside of Facebook.
Why do we use Facebook tools on our website?
We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads), we can reach precisely these people. However, in order to show users suitable ads, Facebook needs information about people's wishes and needs. Thus, information about user behavior (and contact data) on our website is made available to the company. As a result, Facebook collects better user data and can show interested people the appropriate advertising about our products or services. The tools thus enable tailored advertising campaigns on Facebook.
Data about your behavior on our website is called "event data" by Facebook. This is also used for measurement and analysis services. Facebook can thus create "campaign reports" on our behalf about the impact of our advertising campaigns. Furthermore, analytics give us better insight into how you use our services, website or products. As a result, we use some of these tools to optimize your user experience on our website. For example, social plug-ins allow you to share content on our site directly on Facebook.
What data is stored by Facebook tools?
By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, phone number and IP address may be sent.
Facebook uses this information to match the data with the data it itself has from you (if you are a Facebook member). Before customer data is transmitted to Facebook, a so-called "hashing" takes place. This means that a data record of any size is transformed into a character string. This also serves to encrypt data.
In addition to contact data, "event data" is also transmitted. Event data" refers to the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. "Event data" may also be associated with contact information. This allows Facebook to offer better personalized advertising. After the matching process already mentioned, Facebook deletes the contact data again.
In order to deliver ads in an optimized manner, Facebook uses Event Data only when it has been aggregated with other data (collected by Facebook in other ways). Facebook also uses this event data for security, protection, development, and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files used to store data or information in browsers. Depending on the tools you use and whether you are a Facebook member, different numbers of cookies are created in your browser. We go into more detail about individual Facebook cookies in the descriptions of each Facebook tool. General information about the use of Facebook cookies can also be found at https://www.facebook.com/policies/cookies.
How long and where is the data stored?
Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where its data is stored. However, customer data is deleted within 48 hours after it has been compared with its own user data.
How can I delete my data or prevent data storage?
In accordance with the Basic Data Protection Regulation, you have the right to information, correction, transferability and deletion of your data.
A complete deletion of the data will only occur if you delete your Facebook account completely. And this is how deleting your Facebook account works:
1) Click Settings on the right side of Facebook.
2) Then click "Your Facebook information" in the left column.
3) Now click "Deactivation and deletion".
4) Now select "Delete account" and then click "Next and delete account".
5) Now enter your password, click "Next" and then click "Delete account".
The storage of data that Facebook receives via our site takes place, among other things, via cookies (e.g. for social plugins). In your browser, you can deactivate, delete or manage individual or all cookies. Depending on which browser you use, this works in different ways. Under the section "Cookies" you will find the corresponding links to the respective instructions of the most popular browsers.
If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This way, you can decide for each individual cookie whether you allow it or not.
Legal basis
If you have consented that data from you can be processed and stored by integrated Facebook tools, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the tools insofar as you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view Facebook's privacy policy or cookie policy.
Facebook also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
Facebook uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Facebook undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
Facebook's data processing terms and conditions, which comply with the standard contractual clauses, can be found at. https://www.facebook.com/legal/terms/dataprocessing.
We hope we have brought you closer to the most important information about the use and data processing by Facebook tools. If you want to learn more about how Facebook uses your data, we recommend that you read the data policy at https://www.facebook.com/about/privacy/update.
Facebook Login Privacy Policy
We have integrated the practical Facebook login on our site. This allows you to easily log in to our site with your Facebook account without having to create another user account. If you decide to make your registration via the Facebook Login, you will be redirected to the social media network Facebook. There, the registration takes place via your Facebook user data. Through this login procedure, data about you or your user behavior is stored and transmitted to Facebook.
To store the data, Facebook uses various cookies. Below we show you the most important cookies that are set in your browser or already exist when you log in to our site via the Facebook login:
Name: fr
Value: 0jieyh4c2GnlufEJ9..Bde09j...1.0.Bde09j
Purpose: This cookie is used to make the social plugin on our website work in the best possible way.
Expiration date: after 3 months
Name: datr
Wert: 4Jh7XUA2112090673SEmPsSfzCOO4JFFl
Purpose: Facebook sets the "datr" cookie when a web browser accesses facebook.com, and the cookie helps identify login activity and protect users.
Expiration date: after 2 years
Name: _js_datr
Value: deleted
Purpose: This session cookie sets Facebook for tracking purposes, even if you don't have a Facebook account or are logged out.
Expiration date: after session end
Note: The cookies listed are only a small selection of the cookies available to Facebook. Other cookies are, for example, _ fbp, sb or wd. A complete list is not possible, since Facebook has a large number of cookies and uses them variably.
The Facebook login offers you a quick and easy registration process on the one hand, on the other hand it gives us the opportunity to share data with Facebook. This allows us to better tailor our offer and promotions to your interests and needs. Data that we receive from Facebook in this way is public data such as.
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- Your Facebook name
- Your profile picture
- a deposited e-mail address
- Friends lists
- Buttons details (e.g. "Like" button)
- Birthday date
- Language
- Residence
In return, we provide Facebook with information about your activities on our website. This includes information about the device you are using, which of our subpages you visit, or which products you have purchased from us.
By using Facebook Login, you consent to the data processing. You can revoke this agreement at any time. If you would like to learn more information about data processing by Facebook, we recommend that you read the Facebook privacy statement at https://www.facebook.com/policy.php?tid=112090673.
As long as you are logged in to Facebook, you can change your ad settings at https://www.facebook.com/adpreferences/advertisers/?entry_product=ad_settings_screen change them yourself.
Facebook Social Plug-ins Privacy Policy
So-called social plug-ins of the company Meta Platforms Inc. are installed on our website. You can recognize these buttons by the classic Facebook logo, such as the "Like" button (the hand with raised thumb) or by a clear "Facebook Plug-in" label. A social plug-in is a small part of Facebook that is integrated into our site. Each plug-in has its own function. The most commonly used functions are the well-known "Like" and "Share" buttons.
The following social plug-ins are offered by Facebook:
-
- "Save" button
- "Like" button, share, send and quote
- Page plug-in
- Comments
- Messenger plug-in
- Embedded posts and video player
- Group plug-in
At https://developers.facebook.com/docs/plugins for more information on how the individual plug-ins are used. We use the social plug-ins on the one hand to offer you a better user experience on our site, and on the other hand because Facebook can optimize our advertisements.
Provided you have a Facebook account or https://www.facebook.com/ Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g. the "Like" button).
The information obtained is deleted or anonymized again within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, the time and other information concerning your browser.
To prevent Facebook from collecting a lot of data during your visit to our website and connecting it with Facebook data, you must log out of Facebook while visiting the website.
If you are not logged into Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit may be transmitted to Facebook. We would still like to explicitly point out that we do not know exactly about the exact content of the data. However, we try to inform you as best as possible about the data processing according to our current state of knowledge. You can also find out how Facebook uses the data in the company's data policy at https://www.facebook.com/about/privacy/update read about it.
The following cookies are set in your browser at least when you visit a website with social plug-ins from Facebook:
Name: dpr
Value: not specified
Purpose: This cookie is used to make the social plug-ins on our website work.
Expiration date: after end of session
Name: fr
Wert: 0jieyh4112090673c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: The cookie is also necessary for the plug-ins to work properly.
Expiration date:: after 3 months
Note: These cookies were set after a test, even if you are not a Facebook member.
As long as you are logged in to Facebook, you can change your ad settings at https://www.facebook.com/adpreferences/advertisers/ yourself. If you are not a Facebook user, you can go to https://www.youronlinechoices.com/de/praferenzmanagement/?tid=112090673 to manage your usage-based online advertising. There you have the option to deactivate or activate providers.
If you want to learn more about Facebook's privacy practices, we recommend that you read the company's own data policies at https://www.facebook.com/policy.php?tip=112090673.
Instagram privacy policy
Instagram Privacy Policy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Optimization of our service performance 📓 Processed data: Data such as user behavior data, information about your device, and your IP address. You can find more details about this below in the privacy policy. 📅 Storage period: until Instagram no longer needs the data for its purposes ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
What is Instagram?
We have integrated Instagram functions on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Meta Platforms Inc. since 2012 and is part of the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you call up web pages on our website that have an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is thus processed across all Facebook companies.
In the following, we want to give you a more detailed insight into why Instagram collects data, what kind of data it is and how you can largely control the data processing. Since Instagram belongs to Meta Platforms Inc., we obtain our information on the one hand from the Instagram policies, but on the other hand also from the Meta Privacy Policy itself.
Instagram is one of the most popular social media networks in the world. Instagram combines the advantages of a blog with those of audiovisual platforms like YouTube or Vimeo. You can upload photos and short videos on "Insta" (as many of the users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don't want to be active yourself, you can just follow other interesting users.
Why do we use Instagram on our website?
Instagram is the social media platform that has really gone through the roof in recent years. And of course we have also responded to this boom. We want you to feel as comfortable as possible on our website. That's why a varied preparation of our content is a matter of course for us. Through the embedded Instagram features, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also serve us for personalized advertising on Facebook. This way, only people who are really interested in our products or services receive our ads.
Instagram also uses the collected data for measurement and analytics purposes. We get aggregate statistics and thus more insight about your likes and interests. It's important to note that these reports do not identify you personally.
What data is stored by Instagram?
When you come across one of our pages that have Instagram features (such as Instagram images or plug-ins) built in, your browser automatically connects to Instagram's servers. In the process, data is sent to Instagram, stored and processed. And this is regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements you see and how you use our offer. Furthermore, the date and time of your interaction with Instagram is also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.
Facebook distinguishes between customer data and event data. We assume that this is exactly the same for Instagram. Customer data are, for example, name, address, phone number and IP address. This customer data is only transmitted to Instagram after it has been hashed. Hashing means that a data record is transformed into a character string. This makes it possible to encrypt the contact data. In addition, the "event data" mentioned above is also transmitted. By "event data" Facebook - and consequently Instagram - understands data about your user behavior. It may also happen that contact data is combined with event data. The collected contact data is matched with the data that Instagram already has from you.
Via small text files (cookies), which are usually set in your browser, the collected data is transmitted to Facebook. Depending on the Instagram functions used and whether you yourself have an Instagram account, different amounts of data are stored.
We assume that on Instagram the data processing works the same as on Facebook. This means that if you have an Instagram account or VISITED www.instagram.com Instagram has at least set a cookie. If this is the case, your browser sends info to Instagram via the cookie as soon as you come into contact with an Instagram function. After 90 days at the latest (after matching), this data is deleted again or anonymized. Although we have intensively studied Instagram's data processing, we cannot say exactly which data Instagram collects and stores.
Below we show you cookies that are set in your browser at least when you click on an Instagram feature (such as button or an Insta image). In our test, we assume that you do not have an Instagram account. Of course, if you are logged in to Instagram, significantly more cookies are set in your browser.
These cookies were used in our test:
Name: csrftoken
Value: ""
Purpose: This cookie is most likely set for security reasons, to prevent falsification of requests. However, we could not find out more precisely.
Expiration date: after one year
Name: mid
Value: ""
Purpose: Instagram sets this cookie to optimize its own services and offerings on and off Instagram. The cookie sets a unique user ID.
Expiration date: after the end of the session
Name: fbsr_112090673124024
Value: not specified
Purpose: This cookie stores the log-in request for users of the Instagram app.
Expiration date: after the end of the session
Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiration date: after the end of the session
Name: urlgen
Wert: “{”194.96.75.33”: 1901}:1iEtYv:Y833k2_UjKvXgYe112090673”
Verwendungszweck: Dieses Cookie dient den Marketingzwecken von Instagram.
Ablaufdatum: nach Ende der Sitzung
Note: We cannot claim completeness here. Which cookies are set in individual cases depends on the embedded features and your use of Instagram.
How long and where is the data stored?
Instagram shares the information it receives between Facebook companies with external partners and with people you connect with around the world. The data processing is done in compliance with its own data policy. Your data is distributed, among other things for security reasons, on Facebook servers around the world. Most of these servers are located in the USA.
How can I delete my data or prevent data storage?
Thanks to the Basic Data Protection Regulation, you have the right of access, portability, rectification and deletion of your data. You can manage your data in the Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.
And this is how the deletion of the Instagram account works:
First, open the Instagram app. On your profile page, go down and click on "Help section". Now you will get to the company's website. On the webpage, click "Manage account" and then click "Delete your account".
When you delete your account entirely, Instagram deletes posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and consequently will not be deleted.
As mentioned above, Instagram stores your data primarily via cookies. You can manage, disable or delete these cookies in your browser. Depending on your browser, the management always works a bit differently. Under the section "Cookies" you will find the corresponding links to the respective instructions of the most popular browsers.
You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.
Legal basis
If you have consented that data from you can be processed and stored by integrated social media elements, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated social media elements insofar as you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.
Instagram and Facebook, respectively, also process data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
Facebook uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. These clauses oblige Facebook to comply with the EU level of data protection when processing relevant data outside the EU as well. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here, among other places: https://germany.representation.ec.europa.eu/index_de.
We have tried to bring you closer to the most important information about Instagram's data processing. At https://help.instagram.com/519522125107875
you can take a closer look at Instagram's data policies.
Cookie Consent Management Platform Introduction
Cookie Consent Management Platform Summary 👥 Parties concerned: Website visitors 🤝 Purpose: Obtaining and managing consent for certain cookies and thus the use of certain tools. 📓 Processed data: Data used to manage the cookie settings set, such as IP address, time of consent, type of consent, individual consents. More details can be found at the respective tool used. 📅 Storage duration: Depends on the tool used, you have to be prepared for periods of several years ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit.f DSGVO (legitimate interests). |
What is a Cookie Consent Management Platform?
We use a Consent Management Platform (CMP) software on our website, which helps us and you to handle used scripts and cookies correctly and safely. The software automatically creates a cookie popup, scans and controls all scripts and cookies, provides cookie consent for you as required by data protection laws, and helps us and you keep track of all cookies. With most cookie consent management tools, all existing cookies are identified and categorized. You as a website visitor then decide for yourself whether and which scripts and cookies you allow or disallow. The following graphic illustrates the relationship between browser, web server and CMP.
Why do we use a cookie management tool?
Our goal is to offer you the best possible transparency in the area of data protection. In addition, we are also legally obligated to do so. We want to inform you as well as possible about all tools and all cookies that can store and process data from you. It is also your right to decide for yourself which cookies you accept and which you do not. In order to give you this right, we first need to know exactly which cookies ended up on our website in the first place. Thanks to a cookie management tool that regularly scans the website for all existing cookies, we know about all cookies and can provide you with DSGVO-compliant information about them. You can then accept or reject cookies via the consent system.
What data is processed?
Within the framework of our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. The declaration of your consent is stored so that we do not have to query you each time you visit our website again and we can also prove your consent if required by law. This is stored either in an opt-in cookie or on a server. Depending on the provider of the cookie management tool, the storage period of your cookie consent varies. In most cases, this data (e.g. pseudonymous user ID, time of consent, details of cookie categories or tools, browser, device information) is stored for up to two years.
Duration of data processing
We will inform you about the duration of data processing below, provided we have further information on this. In general, we process personal data only as long as it is absolutely necessary for the provision of our services and products. Data that is stored in cookies is stored for different lengths of time. Some cookies are already deleted after you leave the website, others may be stored in your browser for several years. The exact duration of data processing depends on the tool used; in most cases, you should be prepared for a storage period of several years. In the respective privacy statements of the individual providers, you will usually receive precise information about the duration of data processing.
Right of objection
You also have the right and the possibility to revoke your consent to the use of cookies at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.
Information on specific cookie management tools, if any, can be found in the following sections.
Legal basis
If you consent to cookies, personal data about you will be processed and stored via these cookies. If we are allowed to use cookies through your consent (Article 6 (1) lit. a DSGVO), this consent is also the legal basis for the use of cookies or the processing of your data. In order to be able to manage the consent to cookies and to enable you to give your consent, cookie consent management platform software is used. The use of this software enables us to operate the website in an efficient manner in compliance with the law, which constitutes a legitimate interest (Article 6 (1) (f) DSGVO).
Security & Anti-Spam
Security & Anti-Spam Privacy Policy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: cybersecurity 📓 Processed data: Data such as your IP address, name or technical data such as browser version. More details can be found below and in the individual data protection texts. 📅 Storage period: most of the time, the data is stored until it is no longer required for the fulfillment of the service ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
What is Security & Anti-Spam Software?
With so-called security & anti-spam software, you can protect yourself and we can protect ourselves from various spam or phishing emails and possible other cyberattacks. Spam is advertising mails from a mass mailing that you did not ask for yourself. Such mails are also called data garbage and can also cause costs. Phishing mails, on the other hand, are messages that aim to build trust via fake news or websites in order to obtain personal data. Anti-spam software usually protects against unwanted spam messages or malicious mails that could introduce viruses into our system, for example. We also use general firewall and security systems that protect our computers from unwanted network attacks.
Why do we use security & anti-spam software?
We place particular emphasis on security on our website. After all, it's not just our security that's at stake, but yours as well. Unfortunately, cyber threats have become part of everyday life in the world of IT and the Internet. Hackers often try to steal personal data from an IT system with the help of a cyberattack. And that is why a good defense system is absolutely necessary. A security system monitors all incoming and outgoing connections to our network or computer. In order to achieve even greater security against cyber attacks, we also use other external security services in addition to the standardized security systems on our computer. Unauthorized data traffic is thus better prevented and we protect ourselves against cybercrime.
What data is processed by security & anti-spam software?
Exactly what data is collected and stored depends, of course, on the service in question. However, we always strive to use only programs that collect data very sparingly or store only data that is necessary for the fulfillment of the service offered. Basically, the service may store data such as name, address, IP address, e-mail address and technical data such as browser type or browser version. Also, any performance and log data may be collected in order to detect possible incoming threats in a timely manner. This data is processed within the scope of the services and in compliance with applicable laws. This also includes the DSGVO in the case of US providers (via the standard contractual clauses). These security services also work in some cases with third-party providers who may store and/or process data under instruction and in compliance with the privacy policy and other security measures. The data storage is mostly done via cookies.
Duration of data processing
We will inform you about the duration of data processing below, provided we have further information on this. For example, security programs store data until you or we revoke the data storage. In general, personal data is only stored for as long as is absolutely necessary for the provision of the services. In many cases, unfortunately, we lack precise information from the providers about the length of storage.
Right of objection
You also have the right and the possibility to revoke your consent to the use of cookies or third-party security software at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.
Since cookies may also be used with such security services, we recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy statements of the respective tools.
Legal basis
We use security services mainly on the basis of our legitimate interests (Art. 6 para. 1 lit. f DSGVO) in a good security system against various cyber attacks.
Certain processing, in particular the use of cookies and the use of security functions require your consent. If you have consented that data from you can be processed and stored by integrated security services, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). Most of the services we use set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.
Information on special tools - if available - can be found in the following sections.
Audio & Video Introduction
Audio & Video Privacy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Optimization of our service performance 📓 Processed data: Data such as contact details, user behavior data, information about your device and your IP address may be stored. More details on this can be found below in the relevant data protection texts. 📅 Storage period: Data is generally stored for as long as it is necessary for the purpose of the service. ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
What are audio and video elements?
We have included audio or video elements on our website so that you can watch videos or listen to music/podcasts directly via our website. The content is provided by service providers. All content is therefore also obtained from the corresponding servers of the providers.
These are embedded functional elements of platforms such as YouTube, Vimeo or Spotify. The use of these portals is usually free of charge, but paid content can also be published. With the help of these embedded elements, you can listen to or view the respective content via our website.
When you use audio or video elements on our website, personal data about you may also be transmitted to, processed and stored by the service providers.
Why do we use audio & video elements on our website?
Of course, we want to provide you with the best offer on our website. And we realize that content is no longer conveyed merely in text and static images. Instead of just giving you a link to a video, we offer audio and video formats directly on our website that are entertaining or informative and ideally even both. This expands our service and makes it easier for you to access interesting content. Thus, in addition to our text and images, we also offer video and/or audio content.
What data is stored by audio & video elements?
When you access a page on our website that has an embedded video, for example, your server connects to the service provider's server. In the process, data from you is also transferred to the third-party provider and stored there. Some data is collected and stored quite independently of whether or not you have an account with the third-party provider. This usually includes your IP address, browser type, operating system, and other general information about your terminal device. Furthermore, most providers also collect information about your web activity. This includes session duration, bounce rate, which button you clicked on, or which website you used to access the service. All this information is usually stored via cookies or pixel tags (also called web beacons). Pseudonymized data is mostly stored in cookies in your browser. You can always find out exactly what data is stored and processed in the privacy policy of the respective provider.
Duration of data processing
You can find out exactly how long the data is stored on the servers of the third-party providers either below in the data protection text of the respective tool or in the privacy policy of the provider. In principle, personal data is only processed for as long as is absolutely necessary for the provision of our services or products. As a rule, this also applies to third-party providers. In most cases, you can assume that certain data will be stored on the servers of third-party providers for several years. Data can be stored for different lengths of time specifically in cookies. Some cookies are already deleted after leaving the website, others may be stored in your browser for several years.
Right of objection
You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser. The lawfulness of the processing until the revocation remains unaffected.
Since the integrated audio and video functions on our site usually also use cookies, you should also read our general privacy policy on cookies. In the privacy statements of the respective third-party providers, you can learn more about the handling and storage of your data.
Legal basis
If you have consented that data from you can be processed and stored by integrated audio and video elements, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated audio and video elements if you have given your consent.
Vimeo Privacy Policy
Vimeo Privacy Policy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Optimization of our service performance 📓 Processed data: Data such as contact details, user behavior data, information about your device and your IP address may be stored. More details can be found below in this privacy policy. 📅 Storage period: Data is generally stored for as long as it is necessary for the purpose of the service. ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
What is Vimeo?
We also use videos from the company Vimeo on our website. The video portal is operated by Vimeo LLC, 555 West 18th Street, New York, New York 10011, USA. With the help of a plug-in, we can show you interesting video material directly on our website. In the process, certain data may be transferred from you to Vimeo. In this privacy policy, we show you what data is involved, why we use Vimeo and how you can manage or prevent your data or the data transfer.
Vimeo is a video platform that was founded in 2004 and has enabled streaming of videos in HD quality since 2007. Since 2015, it has also been possible to stream in 4k Ultra HD. The portal is free to use, but paid content can also be published. Compared to the market leader YouTube, Vimeo prioritizes high-quality content. On the one hand, the portal offers a lot of artistic content, such as music videos and short films, and on the other, documentaries on a wide variety of topics that are worth knowing.
Why do we use Vimeo on our website?
The goal of our web presence is to provide you with the best possible content. And to do so as easily accessible as possible. Only when we have achieved this, we are satisfied with our service. The video service Vimeo helps us to achieve this goal. Vimeo gives us the opportunity to present you with high-quality content directly on our website. Instead of just giving you a link to an interesting video, you can watch the video right there on our site. This expands our service and makes it easier for you to access interesting content. Thus, in addition to our texts and images, we also offer video content.
What data is stored on Vimeo?
When you visit a page on our website that has a Vimeo video embedded, your browser connects to the servers of Vimeo. This results in a data transmission. This data is collected, stored and processed on the Vimeo servers. Regardless of whether you have a Vimeo account or not, Vimeo collects data about you. This includes your IP address, technical info about your browser type, operating system or very basic device information. Furthermore, Vimeo stores information about which website you use the Vimeo service and which actions (web activities) you perform on our website. These web activities include, for example, session duration, bounce rate or which button you clicked on our website with built-in Vimeo function. Vimeo may track and store these actions using cookies and similar technologies.
If you are logged in to Vimeo as a registered member, more data can usually be collected, as more cookies may have already been set in your browser. In addition, your actions on our website are directly linked to your Vimeo account. To prevent this, you must log out of Vimeo while "surfing" on our website.
Below we show you cookies that are set by Vimeo when you are on a website with integrated Vimeo function. This list is not exhaustive and assumes that you do not have a Vimeo account.
Name: player
Value: ""
Purpose: This cookie saves your settings before you play an embedded Vimeo video. This will give you your preferred settings again the next time you watch a Vimeo video.
Expiration date: after one year
Name: vuid
Wert: pl1046149876.614422590112090673-4
Purpose: This cookie collects information about your actions on web pages that have a Vimeo video embedded.
Expiration date: after 2 years
Note: These two cookies are always set when you are on a web page with an embedded Vimeo video. When you watch the video and click the button to "share" or "like" the video, for example, other cookies are set. These are also third-party cookies such as _ga or _gat_UA-76641-8 from Google Analytics or _fbp from Facebook. Exactly which cookies are set here depends on your interaction with the video.
The following list shows a sample of possible cookies that are set when you interact with the Vimeo video:
Name: _abexps
Value: %5B%5D
Purpose: This Vimeo cookie helps Vimeo remember the settings you have made. For example, it may be a preset language, region, or username. In general, the cookie stores data about how you use Vimeo.
Expiration date: after one year
Name: continuous_play_v3
Value: 1
Purpose: This cookie is a first-party cookie from Vimeo. The cookie collects information about how you use the Vimeo service. For example, the cookie stores when you pause or replay a video.
Expiration date: after one year
Name: _ga
Wert: GA1.2.1522249635.1578401280112090673-7
Purpose: This cookie is a third-party cookie from Google. By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish website visitors.
Expiration date: after 2 years
Name: _gcl_au
Wert: 1.1.770887836.1578401279112090673-3
Purpose: This third-party cookie from Google AdSense is used to improve the efficiency of ads on websites.
Expiration date: after 3 months
Name: _fbp
Wert: fb.1.1578401280585.310434968
Purpose: This is a Facebook cookie. This cookie is used to display ads or advertising products from Facebook or other advertisers.
Expiration date: after 3 months
Vimeo uses this data, among other things, to improve its own service, to communicate with you and to set its own targeted advertising measures. Vimeo emphasizes on its website that only first-party cookies (i.e. cookies from Vimeo itself) are used for embedded videos, as long as you do not interact with the video.
How long and where is the data stored?
Vimeo is headquartered in White Plains, New York State, USA. However, the services are offered worldwide. In doing so, the company uses computer systems, databases and servers in the USA and also in other countries. Your data can therefore also be stored and processed on servers in America. The data remains stored by Vimeo until the company no longer has an economic reason for storing it. Then the data will be deleted or anonymized.
How can I delete my data or prevent data storage?
You always have the option to manage cookies in your browser according to your preferences. For example, if you do not want Vimeo to set cookies and thus collect information about you, you can always delete or disable cookies in your browser settings. Depending on your browser, this works a bit differently. Please note that various functions may no longer be available to the full extent after disabling/deleting cookies. Under the section "Cookies" you will find the corresponding links to the respective instructions of the most popular browsers.
If you are a registered Vimeo member, you can also manage the cookies used in the settings at Vimeo.
Legal basis
If you have consented that data from you can be processed and stored by embedded Vimeo elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated Vimeo elements if you have given your consent. Vimeo also sets cookies in your browser to store data. Therefore, we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.
Vimeo also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
Vimeo uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Vimeo undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
For more information on Vimeo's standard contractual clauses, please visit. https://vimeo.com/privacy#international_data_transfers_and_certain_user_rights.
You can learn more about Vimeo's use of cookies at https://vimeo.com/cookie_policy, information on data protection at Vimeo can be found at https://vimeo.com/privacy read more.
YouTube privacy policy
YouTube Privacy Policy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Optimization of our service performance 📓 Processed data: Data such as contact details, user behavior data, information about your device and your IP address may be stored. More details can be found below in this privacy policy. 📅 Storage period: Data is generally stored for as long as it is necessary for the purpose of the service. ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
What is YouTube?
We have incorporated YouTube videos on our website. This way we can present you interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you call up a page on our website that has a YouTube video embedded, your browser automatically connects to the YouTube or Google servers. In the process, various data are transferred (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in the European area.
In the following, we would like to explain in more detail what data is processed, why we have embedded YouTube videos and how you can manage or delete your data.
On YouTube, users can watch, rate, comment on and upload videos for free. Over the last few years, YouTube has become one of the most important social media channels in the world. In order for us to display videos on our website, YouTube provides a code snippet that we have built into our site.
Why do we use YouTube videos on our website?
YouTube is the video platform with the most visitors and the best content. We are committed to providing you with the best possible user experience on our website. And of course, we can't do without interesting videos. With the help of our embedded videos, we provide you with other helpful content in addition to our text and images. In addition, the embedded videos make our website easier to find on the Google search engine. Also, when we run ads via Google Ads, Google - thanks to the collected data - can really only show these ads to people who are interested in our offers.
What data is stored by YouTube?
As soon as you visit one of our pages that has a YouTube video embedded, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your internet provider. Other data may include contact details, any ratings, sharing of content via social media or adding to your favorites on YouTube.
If you are not signed in to a Google Account or YouTube account, Google stores data with a unique identifier associated with your device, browser, or app. For example, your preferred language setting is retained. But a lot of interaction data can't be stored because fewer cookies are set.
In the following list, we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a logged-in YouTube account. On the other hand, we show cookies that are set with a logged-in account. The list cannot claim to be complete, because the user data always depends on the interactions on YouTube.
Name: YSC
Value: b9-CV6ojI5Y112090673-1
Purpose: This cookie registers a unique ID to store statistics of the video watched.
Expiration date: after session end
Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google gets statistics about how you use YouTube videos on our website via PREF.
Expiration date: after 8 months
Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track GPS location.
Expiration date: after 30 minutes
Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose: This cookie tries to estimate the user's bandwidth on our web pages (with embedded YouTube video).
Expiration date: after 8 months
Other cookies that are set when you are logged in with your YouTube account:
Name: APISID
Wert: zILlvClZSkqGsSwI/AU1aZI6HY7112090673-
Purpose: This cookie is used to create a profile about your interests. Used for personalized advertisements.
Expiration date: after 2 years
Name: CONSENT
Value: YES+AT.en+20150628-20-0
Purpose: The cookie stores the status of a user's consent to use various services from Google. CONSENT is also used for security purposes to verify users and protect user data from unauthorized attacks.
Expiration date: after 19 years
Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile about your interests. This data helps to display personalized advertisements.
Expiration date: after 2 years
Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL...
Purpose: This cookie stores information about your login details.
Expiration date: after 2 years
Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiration date: after 2 years
Name: SID
Value: oQfNKjAsI112090673-.
Purpose: This cookie stores your Google account ID and your last login time in digitally signed and encrypted form.
Expiration date: after 2 years
Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our site.
Expiration date: after 3 months
How long and where is the data stored?
The data that YouTube receives from you and processes is stored on Google servers. Most of these servers are located in America. At https://www.google.com/about/datacenters/locations/?hl=de you can see exactly where the Google data centers are located. Your data is distributed across the servers. This means that the data can be accessed more quickly and is better protected against manipulation.
Google stores the collected data for different lengths of time. Some data you can delete at any time, others are automatically deleted after a limited time, and still others are stored by Google for a longer period of time. Some data (such as items from "My Activity", photos or documents, products) stored in your Google Account will remain stored until you delete them. Even if you are not signed into a Google account, you can delete some data associated with your device, browser, or app.
How can I delete my data or prevent data storage?
Basically, you can delete data in Google Account manually. With the automatic deletion function of location and activity data introduced in 2019, information is stored depending on your decision - either 3 or 18 months and then deleted.
Whether you have a Google account or not, you can configure your browser to delete or disable cookies from Google. Depending on which browser you use, this works in different ways. Under the section "Cookies" you will find the corresponding links to the respective instructions of the most popular browsers.
If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This way, you can decide for each individual cookie whether you allow it or not.
Legal basis
If you have consented that data from you can be processed and stored by embedded YouTube elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the embedded YouTube elements if you have given your consent. YouTube also sets cookies in your browser to store data. Therefore, we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.
YouTube also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
As a basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, YouTube uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige YouTube to comply with the EU level of data protection when processing relevant data outside the EU as well. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here, among other places: https://germany.representation.ec.europa.eu/index_de.
Since YouTube is a subsidiary of Google, there is a joint privacy policy. If you want to learn more about how your data is handled, we recommend the privacy policy at https://policies.google.com/privacy?hl=de.
YouTube Subscribe Button Privacy Policy
We have installed the YouTube Subscribe button on our website. You can usually recognize the button by the classic YouTube logo. The logo shows the words "Subscribe" or "YouTube" in white letters on a red background and the white "Play" icon to the left. However, the button can also be displayed in a different design.
Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in "Subscribe" button, you can subscribe to our channel directly from our website and do not have to go to the YouTube website. In this way, we want to make it as easy as possible for you to access our extensive content. Please note that YouTube may store and process data about you as a result.
When you see a built-in subscribe button on our site, YouTube - according to Google - sets at least one cookie. This cookie stores your IP address and our URL. Also information about your browser, your approximate location and your preset language can YouTube learn so. In our test, the following four cookies were set without being logged into YouTube:
Name: YSC
Value: b9-CV6ojI5112090673Y
Purpose: This cookie registers a unique ID to store statistics of the video watched.
Expiration date: after session end
Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google gets statistics about how you use YouTube videos on our website via PREF.
Expiration date: after 8 months
Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track GPS location.
Expiration date: after 30 minutes
Name: VISITOR_INFO1_LIVE
Value: 11209067395Chz8bagyU
Purpose: This cookie tries to estimate the user's bandwidth on our web pages (with embedded YouTube video).
Expiration date: after 8 months
Note: These cookies were set after a test and cannot claim to be complete.
If you are logged into your YouTube account, YouTube can save many of your actions/interactions on our website with the help of cookies and assign them to your YouTube account. YouTube thereby receives, for example, information on how long you surf our site, which browser type you use, which screen resolution you prefer or which actions you perform.
YouTube uses this data on the one hand to improve its own services and offers, and on the other hand to provide analyses and statistics for advertisers (who use Google Ads).
Survey and polling systems Introduction
Survey and polling systems Privacy policy summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: evaluation of surveys on the website 📓 Processed data: Contact data, device data, access duration and time, IP addresses. More details can be found in the respective survey and polling system used. 📅 Storage duration: depending on the tool used ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
What are survey and polling systems?
We are also happy to conduct various surveys and polls via our website. These are always evaluated anonymously. A survey or questionnaire is a tool integrated into our website that asks you questions (about our products or services, for example), which you can answer if you participate. Your answers are always evaluated anonymously. However, personal data may also be stored and processed after you have given your consent to data processing.
Why do we use survey and polling systems?
We want to offer you the best products and services in our industry. With surveys we get perfect feedback from you and learn what you expect from us or our services. On the basis of these anonymous evaluations, we can adapt our products and services to your wishes and ideas. Furthermore, the information also helps us to target our advertising and marketing measures to those people who are really interested in our offer.
What data is processed?
Personal data is only processed if it is necessary for the technical implementation or if you have consented to personal data being processed. Then, for example, your IP address is stored so that the survey can be displayed in your browser. Cookies may also be used so that you can continue your survey without problems after a later date.
If you have consented to data processing, contact data such as your e-mail address or telephone number may be processed in addition to your IP address. Data that you enter in an online form, for example, is also stored and processed. Some providers also store information about the web pages you have visited (on our website), when you started and ended the survey and various technical information about your computer.
How long is data stored?
How long the data is processed and stored depends primarily on the tools we use. You can learn more about the data processing of the individual tools below. The privacy statements of the providers usually state exactly which data is stored and processed and for how long. In principle, personal data is only processed for as long as is necessary to provide our services. If data is stored in cookies, the storage period varies greatly. The data can be deleted immediately after leaving a website, but it can also remain stored for several years. Therefore, you should look at each individual cookie in detail if you want to know more about the data storage. In most cases, you will also find informative information about the individual cookies in the privacy statements of the individual providers.
Right of objection
You also have the right and the possibility to revoke your consent to the use of cookies or embedded survey systems at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.
Since survey systems may use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy statements of the respective tools.
Legal basis
The use of survey systems requires your consent, which we have obtained with our cookie popup. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by survey and polling systems.
In addition to the consent, there is a legitimate interest on our part to conduct survey on our topic. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use the tools insofar as they have given consent.
Since survey systems use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy statements of the respective tools.
Information on the individual survey systems, if available, can be found in the following sections.
Google Form Privacy Policy
We use Google Form, a Google Cloud Forms service, for our website. The service provider is the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.
Google also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and are also applicable to Google Form, can be found at https://business.safety.google/adsprocessorterms/.
You can learn more about the data processed through the use of Google in the privacy policy on https://policies.google.com/privacy.
Order processing agreement (AVV) Google form
In accordance with Article 28 of the General Data Protection Regulation (GDPR), we have concluded an order processing agreement (OPA) with Google. What exactly is a GCU and especially what must be included in a GCU, you can read in our general section "Order processing agreement (GCU)".
This contract is required by law because Google processes personal data on our behalf. It clarifies that Google may only process data they receive from us according to our instructions and must comply with the GDPR. You can find the link to the order processing agreement (AVV) under https://workspace.google.com/terms/dpa_terms.html.
Web design introduction
Web design privacy policy summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Improve user experience 📓 D ata processed: Which data is processed depends largely on the services used. Mostly it is about IP address, technical data, language settings, browser version, screen resolution and name of the browser. You can find more details about this in the respective web design tools used. 📅 Storage duration: depending on the tools used ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
What is web design?
We use several tools on our website that serve our web design. Web design is not, as often assumed, only about our website looking pretty, but also about functionality and performance. But of course, the appropriate appearance of a website is also one of the major goals of professional web design. Web design is a branch of media design and deals with the visual as well as the structural and functional design of a website. The goal is to use web design to improve your experience on our website. In web design jargon, this is referred to as user experience (UX) and usability. User experience refers to all impressions and experiences that the website visitor experiences on a website. Usability is a sub-item of user experience. This refers to the user-friendliness of a website. The main emphasis here is on ensuring that content, subpages or products are clearly structured and that you can easily and quickly find what you are looking for. In order to provide you with the best possible experience on our website, we also use so-called third-party web design tools. In this privacy policy, the category "web design" therefore includes all services that improve the design of our website. These can be, for example, fonts, various plugins or other integrated web design functions.
Why do we use web design tools?
How you absorb information on a website depends very much on the structure, functionality and visual perception of the website. Therefore, a good and professional web design became more and more important for us as well. We are constantly working on improving our website and also see this as an extended service for you as a website visitor. Furthermore, a beautiful and functioning website also has economic advantages for us. After all, you will only visit us and take advantage of our offers if you feel completely comfortable.
What data is stored by web design tools?
When you visit our website, web design elements may be embedded in our pages that can also process data. Exactly what data is involved depends, of course, strongly on the tools used. Further below you can see exactly which tools we use for our website. We recommend that you also read the respective privacy policy of the tools used for more detailed information on data processing. In most cases, you will find out there which data is processed, whether cookies are used and how long the data is stored. Through fonts such as Google Fonts, for example, information such as language settings, IP address, browser version, browser screen resolution and browser name are also automatically transmitted to the Google servers.
Duration of data processing
How long data is processed is very individual and depends on the web design elements used. For example, if cookies are used, the retention period can be as short as a minute or as long as a few years. Please do your research in this regard. For this purpose, we recommend on the one hand our general text section on cookies, as well as the privacy statements of the tools used. There you will usually find out exactly which cookies are used and what information is stored in them. Google font files, for example, are stored for one year. This is to improve the loading time of a website. In principle, data is only ever stored for as long as is necessary for the provision of the service. In the case of legal requirements, data may also be stored for longer.
Right of objection
You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. You can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser. However, under web design elements (mostly fonts), there is also data that cannot be deleted quite so easily. This is the case when data is automatically collected directly when a page is called up and transmitted to a third-party provider (such as Google). In this case, please contact the support of the respective provider. In the case of Google, you can reach the support at https://support.google.com/?hl=de.
Legal basis
If you have consented to web design tools being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by web design tools. From our side, there is also a legitimate interest to improve the web design on our website. After all, only then can we provide you with a beautiful and professional web offer. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use web design tools insofar as you have given your consent. In any case, we want to emphasize this again here.
Information on specific web design tools - if available - is provided in the following sections.
Adobe Fonts Privacy Policy
We use Adobe Fonts, a web font hosting service, on our website. The service provider is the American company Adobe Inc. The Irish company Adobe Systems Software Ireland Companies, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland, is responsible for the European region.
Adobe also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may entail various risks for the legality and security of the data processing.
Adobe uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Adobe undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed, and managed in the United States. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
For more information about the data processed and Adobe's standard contractual clauses, please visit https://www.adobe.com/de/privacy/eudatatransfers.html.
Font Awesome Privacy Policy
Font Awesome Privacy Policy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Optimization of our service performance 📓 Processed data: such as IP address and and which icon files are loaded More details can be found below in this privacy policy. 📅 Storage duration: files in identifiable form are stored for a few weeks ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
What is Font Awesome?
We use Font Awesome from the American company Fonticons (307 S. Main St., Suite 202, Bentonville, AR 72712, USA) on our website. When you visit one of our websites, the Font Awesome web font (specifically icons) is loaded via the Font Awesome Content Delivery Network (CDN). This way, the texts or fonts and icons are displayed appropriately on each device. In this privacy policy, we go into more detail about the data storage and data processing by this service.
Icons play an increasingly important role for websites. Font Awesome is a web font specially designed for web designers and web developers. With Font Awesome, for example, icons can be scaled and colored as desired using the CSS stylesheet language. In this way, they replace old image icons. Font Awesome CDN is the easiest way to upload the icons or fonts to your website. For this, we just needed to add a small line of code to our website.
Why do we use Font Awesome on our website?
Font Awesome allows content on our website to be presented in a better way. This makes it easier for you to navigate our website and grasp the content. With the icons you can even sometimes replace whole words and save space. That's where it's especially handy when we optimize content specifically for smartphones. These icons are inserted as HMTL code instead of an image. This allows us to edit the icons with CSS exactly as we want. At the same time, we also improve our loading speed with Font Awesome because it's just HTML elements and not icon images. All these advantages help us to make the website even clearer, fresher and faster for you.
What data is stored by Font Awesome?
Font Awesome Content Delivery Network (CDN) is used to load icons and symbols. CDNs are networks of servers that are distributed around the world, making it possible to quickly load files from nearby locations. Thus, as soon as you access one of our pages, the corresponding icons are also provided by Font Awesome.
In order for the web fonts to load, your browser must connect to the servers of the company Fonticons, Inc. In the process, your IP address is detected. Font Awesome also collects data about which icon files are downloaded and when. Furthermore, technical data such as your browser version, screen resolution or the time of the page accessed are also transmitted.
For the following reasons, this data is collected and stored:
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- to optimize content delivery networks
- to detect and correct technical errors
- to protect CDNs from misuse and attacks
- to be able to calculate charges from Font Awesome Pro customers
- to know the popularity of icons
- to know which computer and software you are using
If your browser does not allow web fonts, a default font of your PC will be used automatically. As far as we know at the moment, no cookies are set. We are in contact with Font Awesome's privacy department and will let you know as soon as we learn more.
How long and where is the data stored?
Font Awesome stores data about Content Delivery Network usage on servers also located in the United States of America. However, the CDN servers are located around the world and store user data wherever you are. In identifiable form, the data is usually stored for only a few weeks. Aggregated statistics about usage from the CDNs may be stored longer. Personal data is not included here.
How can I delete my data or prevent data storage?
Font Awesome does not, to the best of our knowledge, store any personal data about the content delivery networks. Unfortunately, if you do not want data to be stored about the icons you use, you will not be able to visit our website. If your browser does not allow web fonts, no data will be transmitted or stored. In this case, the default font of your computer will simply be used.
Legal basis
If you have consented to Font Awesome being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by Font Awesome.
We also have a legitimate interest in using Font Awesome to optimize our online service. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Font Awesome if you have given your consent.
We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. The data processing is essentially carried out by Font Awesome. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may have access to individual data. It is also possible that this data may be linked to data from possible other Font Awesome services where you have a user account.
If you would like to learn more about Font Awesome and how they handle data, we encourage you to review their privacy policy at https://fontawesome.com/privacy and the help page at https://fontawesome.com/support.
Getty Images Privacy Policy
We use the image portal Getty Images for our website. The service provider is the American company Getty Images Inc., 605 5th Avenue South Suite 400 Seattle, WA 98104, USA.
We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. The data processing is essentially carried out by Getty Images. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may have access to individual data. It may also happen that this data is linked to data from other Getty Images services with which you have a user account.
To learn more about the data processed through the use of Getty Images, please see the Privacy Policy on https://www.gettyimages.at/company/privacy-policy.
Google Fonts Privacy Policy
Google Fonts Privacy Policy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Optimization of our service performance 📓 Processed data: Data such as IP address and CSS and font requests. More details can be found below in this privacy policy. 📅 Storage duration: Font files are stored by Google for one year ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
What are Google Fonts?
On our website we use Google Fonts. These are the "Google Fonts" of the company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.
You do not need to log in or enter a password to use Google Fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, the requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you do not need to worry that your Google account information, while using Google Fonts, will be transmitted to Google. Google records the usage of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We'll look at exactly what the data storage looks like in more detail.
Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that can be Google make available to its users free of charge.
Many of these fonts are released under the SIL Open Font License, while others are released under the Apache License. Both are free software licenses.
Why do we use Google Fonts on our website?
With Google Fonts, we can use fonts on our own website, and not have to upload them to our own server. Google Fonts is an important component to keep the quality of our website high. All Google Fonts are automatically optimized for the web and this saves data volume and is a big advantage especially for mobile use. When you visit our site, the low file size ensures a fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can sometimes visually distort texts or entire web pages. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). So, we use the Google Fonts to make all our online service as beautiful and consistent as possible.
What data is stored by Google?
When you visit our website, the fonts are reloaded via a Google server. Through this external call, data is transmitted to the Google servers. In this way, Google also recognizes that you or your IP address is visiting our website. The Google Fonts API is designed to reduce the use, storage, and collection of end-user data to what is necessary for proper font delivery. By the way, API stands for "Application Programming Interface" and serves, among other things, as a data transmitter in the software field.
Google Fonts stores CSS and font requests securely at Google and is therefore protected. Through the collected usage figures, Google can determine how well the individual fonts are received. Google publishes the results on internal analysis pages, such as Google Analytics. In addition, Google also uses data from its own web crawler to determine which websites are using Google fonts. This data is published to the Google Fonts BigQuery database. Entrepreneurs and developers use Google's BigQuery web service to be able to examine and move large amounts of data.
It should be noted, however, that each Google Font request also automatically transmits information such as language settings, IP address, browser version, browser screen resolution and browser name to the Google servers. Whether this data is also stored cannot be clearly determined or is not clearly communicated by Google.
How long and where is the data stored?
Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This allows us to use fonts with the help of a Google stylesheet. A stylesheet is a format template that can be used to easily and quickly change the design or font of a web page, for example.
The font files are stored by Google for one year. Google thus pursues the goal of fundamentally improving the loading time of web pages. When millions of web pages reference the same fonts, they are cached after the first visit and immediately reappear on all other web pages visited later. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design.
How can I delete my data or prevent data storage?
The data that Google stores for one day or one year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. To delete this data early, you must contact Google support at https://support.google.com/?hl=de&tid=112090673 contact. You can only prevent data storage in this case if you do not visit our site.
Unlike other web fonts, Google allows us unlimited access to all fonts. So we can access an unlimited sea of fonts and get the most out of them for our website. You can find out more about Google Fonts and other issues at https://developers.google.com/fonts/faq?tid=112090673. There, Google addresses privacy-related matters, but really detailed information about data storage is not included. It is relatively difficult to get really precise information from Google about stored data.
Legal basis
If you have consented to Google Fonts being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by Google Fonts.
We also have a legitimate interest in using Google Font to optimize our online service. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Font if you have given your consent.
Google also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which also correspond to the standard contractual clauses for Google Fonts, can be found at https://business.safety.google/adsprocessorterms/.
You can also find out which data is generally collected by Google and what this data is used for at https://www.google.com/intl/de/policies/privacy/ to find out.
Google Fonts Local Privacy Policy
On our website we use Google Fonts of the company Google Inc. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible. We have embedded the Google fonts locally, i.e. on our web server - not on Google's servers. This means that there is no connection to Google servers and thus no data transfer or storage.
What are Google Fonts?
Google Fonts used to be called Google Web Fonts. This is an interactive directory of over 800 fonts that can be Google provides free of charge. With Google Fonts, you could use fonts without uploading them to your own server. However, in order to prevent any information transfer to Google servers in this regard, we have downloaded the fonts to our server. This way we act privacy compliant and do not send any data to Google Fonts.
Online map services introduction
Online Map Services Privacy Policy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Improve user experience 📓 D ata processed: Which data is processed depends heavily on the services used. Mostly it is IP address, location data, search items and/or technical data. You can find more details about this in the respective tools used. 📅 Storage duration: depending on the tools used ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
What are online map services?
We also use online map services for our website as an enhanced service. Google Maps is probably the service you are most familiar with, but there are other providers that specialize in creating digital maps. Such services allow you to view locations, route maps or other geographic information directly through our website. By using an embedded map service, you no longer have to leave our website to view the route to a location, for example. In order for the online map to work on our website, map sections are embedded using HTML code. The services can then display street maps, the earth's surface or aerial or satellite images. If you use the built-in map service, data is also transmitted to the tool used and stored there. This data may also include personal data.
Why do we use online mapping services on our website?
Generally speaking, our aim is to provide you with a pleasant time on our website. And, of course, your time is pleasant only if you can easily find your way around our website and find all the information you need quickly and easily. That is why we thought that an online map system could be another significant optimization of our service on the website. Without leaving our website, you can easily view route descriptions, locations or even points of interest with the help of the map system. Of course, it is also super convenient that you can see at a glance where we are located, so you can find us quickly and safely. As you can see, there are simply many advantages and we clearly consider online map services on our website as part of our customer service.
What data are stored by online map services?
When you open a page on our website that has an online map function built in, personal data may be transmitted to the respective service and stored there. In most cases, this is your IP address, which can also be used to determine your approximate position. In addition to the IP address, data such as search terms entered and latitude and longitude coordinates are also stored. If you enter an address for route planning, for example, this data is also stored. The data is not stored by us, but on the servers of the integrated tools. You can imagine it like this: You are on our website, but when you interact with a map service, this interaction actually happens on their website. In order for the service to work properly, at least one cookie is usually set in your browser as well. Google Maps, for example, also uses cookies to record user behavior in order to optimize its own service and serve personalized advertising. You can learn more about cookies in our "Cookies" section.
How long and where is the data stored?
Each online map service processes different user data. If we have further information, we will inform you about the duration of data processing below in the corresponding sections on the individual tools. As a general rule, personal data is only ever retained for as long as is necessary for the provision of the service. Google Maps, for example, stores certain data for a fixed period of time, while you must delete other data yourself. With Mapbox, for example, the IP address is stored for 30 days and then deleted. As you can see, each tool stores data for different lengths of time. We therefore recommend that you take a close look at the privacy statements of the tools used.
The providers also use cookies to store data about your user behavior with the map service. You can find more general information about cookies in our "Cookies" section, but you can also find out which cookies may be used in the privacy texts of the individual providers. In most cases, however, this is only an exemplary list and is not complete.
Right of objection
You always have the possibility and also the right to access your personal data and also to object to the use and processing. You can also revoke the consent you have given us at any time. Usually, the easiest way to do this is via the cookie consent tool. However, there are also other opt-out tools that you can use. Possible cookies set by the providers used, you can also manage, delete or disable yourself with a few mouse clicks. It may then allergings happen that some functions of the service no longer work as usual. How you manage cookies in your browser also depends on the browser you use. In the section "Cookies" you will also find links to the instructions of the most important browsers.
Legal basis
If you have consented to the use of an online map service, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur when collected by an online map service.
We also have a legitimate interest in using an online map service to optimize our service on our website. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). However, we only ever use an online map service if you have given your consent. We definitely want to have this stated again at this point.
Information on special online map services - if available - is provided in the following sections.
Google Maps Privacy Policy
Google Maps Privacy Policy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Optimization of our service performance 📓 Processed data: Data such as search terms entered, your IP address and also the latitude or longitude coordinates. More details can be found below in this privacy policy. 📅 Storage duration: depending on the stored data ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
What is Google Maps?
We use Google Maps of the company Google Inc. on our website. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Maps allows us to better show you locations and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on Google servers. Here we will now go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.
Google Maps is an Internet mapping service from the Google company. With Google Maps, you can search for exact locations of cities, landmarks, accommodations, or businesses online using a PC, tablet, or app. If companies are represented on Google My Business, other information about the company is displayed in addition to the location. To show how to get there, map sections of a location can be embedded in a website using HTML code. Google Maps shows the earth's surface as a street map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very accurate representations are possible.
Why do we use Google Maps on our website?
All our efforts on this site are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where we are located. The directions always show you the best or fastest way to us. You can get the directions for routes by car, by public transport, on foot or by bike. For us, providing Google Maps is part of our customer service.
What data is stored by Google Maps?
In order for Google Maps to fully offer its service, the company must record and store data from you. This includes the search terms entered, your IP address and also the latitude and longitude coordinates. If you use the route planner function, the start address entered is also stored. However, this data storage happens on the websites of Google Maps. We can only inform you about this, but have no influence. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide individual, personalized advertising for you.
The following cookie is set in your browser due to the integration of Google Maps:
Name: NID
Wert: 188=h26c1Ktha7fCQTx8rXgLyATyITJ112090673-5
Purpose: NID is used by Google to customize ads to your Google searches. With the help of the cookie, Google "remembers" your most frequently entered search queries or your previous interaction with ads. This way, you will always get tailored ads. The cookie contains a unique ID that Google uses to collect your personal preferences for advertising purposes.
Expiration date: after 6 months
Note: We cannot guarantee the completeness of the stored data. Especially when using cookies, changes can never be ruled out. In order to identify the cookie NID, a separate test page was created, where only Google Maps was integrated.
How long and where is the data stored?
Google servers are located in data centers around the world. However, most servers are located in America. For this reason, your data is also increasingly stored in the USA. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/locations/?hl=de
Google distributes the data on different data carriers. This means that the data can be retrieved more quickly and is better protected against any attempts at manipulation. Each data center also has special emergency programs. If, for example, there are problems with Google's hardware or a natural disaster paralyzes the servers, the data will pretty much remain protected anyway.
Google stores some data for a set period of time. For other data, Google only offers the option to delete it manually. Furthermore, the company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months, respectively.
How can I delete my data or prevent data storage?
With the automatic deletion of location and activity data introduced in 2019, location and web/app activity information will be stored for either 3 or 18 months - depending on your decision - and then deleted. In addition, you can also manually delete this data from your history at any time via your Google account. If you want to completely prevent your location tracking, you need to pause the "Web and App Activity" section in Google Account. Click "Data and personalization" and then click the "Activity setting" option. Here you can turn the activities on or off.
In your browser, you can also disable, delete or manage individual cookies. Depending on which browser you use, this always works slightly differently. Under the section "Cookies" you will find the corresponding links to the respective instructions of the most popular browsers.
If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This way, you can decide for each individual cookie whether you allow it or not.
Legal basis
If you have consented to Google Maps being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by Google Maps.
We also have a legitimate interest in using Google Maps to optimize our online service. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Maps if you have given your consent.
Google also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which reference the Standard Contractual Clauses, can be found at. https://business.safety.google/intl/de/adsprocessorterms/.
If you would like to learn more about Google's data processing, we recommend that you read the company's own privacy policy at https://policies.google.com/privacy?hl=de.
OpenStreetMap Privacy Policy
OpenStreetMap Privacy Policy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Optimization of our service performance 📓 Processed data: Data such as IP address, browser information, your operating system, content of the request, limited location and usage data. More details can be found below in this privacy policy. 📅 Storage duration: the IP address is deleted after 180 days ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
What is OpenStreetMap?
We have integrated map sections of the online mapping tool "OpenStreetMap" on our website. This is a so-called open source mapping, which we can access via an API (interface). This function is offered by OpenStreetMap Foundation, St John's Innovation Centre, Cowley Road, Cambridge, CB4 0WS, United Kingdom. By using this map function, your IP address will be forwarded to OpenStreetMap. This privacy policy explains why we use functions of the OpenStreetMap tool, where which data is stored and how you can prevent this data storage.
The OpenStreetMap project was launched in 2004. The goal of the project is and was to create a free map of the world. Users collect data worldwide about buildings, forests, rivers and roads. Over the years, an extensive digital world map has been created by users themselves. Of course, the map is not complete, but in most regions it contains a lot of data.
Why do we use OpenStreetMap on our website?
First and foremost, our website should be helpful to you. And from our point of view, it is always helpful when you can find information quickly and easily. On the one hand, this is of course about our services and products, but on the other hand, we also want you to have access to other helpful information. That's why we also use the OpenStreetMap map service. Because this way we can show you, for example, exactly how to find our company. The map shows you the best way to us and your journey becomes a breeze.
What data is stored by OpenStreetMap?
When you visit one of our websites that offers OpenStreetMap, user data is transmitted to the service and stored there. OpenStreetMap collects information about your interactions with the digital map, your IP address, data about your browser, device type, operating system and on which day and at what time you used the service. Tracking software is also used to record user interactions for this purpose. The company specifies the "Piwik" analysis tool here in its own privacy policy.
The collected data is subsequently accessible to the relevant working groups of the OpenStreetMap Foundation. According to the company, personal data is not shared with other individuals or companies unless legally necessary. The third-party provider Piwik does store your IP address, but in shortened form.
The following cookie may be set in your browser when you interact with OpenStreetMap on our website:
Name: _osm_location
Wert: 9.63312%7C52.41500%7C17%7CM
Purpose: The cookie is needed to unlock OpenStreetMap content.
Expiration date: after 10 years
If you want to view the full-screen map, you will be linked to the OpenStreetMap website. There, among other things, the following cookies can be stored in your browser:
Name: _osm_totp_token
Value: 148253112090673-2
Purpose: This cookie is used to ensure the operation of the map section.
Expiration date: after one hour
Name: _osm_session
Wert: 1d9bfa122e0259d5f6db4cb8ef653a1c
Purpose: The cookie can be used to store session information (i.e. user behavior).
Expiration date: after session end
Name: _pk_id.1.cf09
Wert: 4a5.1593684142.2.1593688396.1593688396112090673-9
Purpose: This cookie is set by Piwik to store or measure user data such as click behavior.
Expiration date: after one year
How long and where is the data stored?
The API servers, databases and ancillary services servers are currently located in the United Kingdom (Great Britain and Northern Ireland) and the Netherlands. Your IP address and user information stored in truncated form by the web analytics tool Piwik will be deleted after 180 days.
How can I delete my data or prevent data storage?
You have the right to access your personal data and object to its use and processing at any time. You can manage, delete or deactivate cookies that may be set by OpenStreetMap in your browser at any time. However, this will prevent the service from working to its full extent. For each browser, managing, deleting or disabling cookies works slightly differently. Under the section "Cookies" you will find the corresponding links to the respective instructions of the most popular browsers.
Legal basis
If you have consented to OpenStreetMap being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by OpenStreetMap.
We also have a legitimate interest in using OpenStreetMap to optimize our online service. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use OpenStreetMap if you have given your consent.
If you would like to learn more about OpenStreetMap's data processing, we recommend that you read the company's privacy policy at. https://wiki.osmfoundation.org/wiki/Privacy_Policy.
OpenWeather Privacy Policy
We use OpenWeather, an online service for weather data, for our website. The service provider is the British company Openweather Ltd, 17th floor, 1 Ropemaker Street, City Point, London, EC2Y 9ST, United Kingdom.
You can learn more about the data processed through the use of OpenWeather in the Privacy Policy on https://openweather.co.uk/privacy-policy.
Content Search Provider Introduction
Content Search Provider Privacy Policy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Improve user experience 📓 D ata processed: Which data is processed depends heavily on the services used. Mostly it is IP address, search interests and/or technical data. You can find more details about this in the respective tools used. 📅 Storage duration: depending on the tools used ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
What is a content search provider?
In the meantime, we have already published a lot of content on our website. And of course we don't want it to be forgotten just because it can't be found. That's why we use a content search provider on our website. You're probably familiar with major search engines like Google. Content search providers are basically also search engines, but unlike Google, they don't search the entire web for content, but only the website you are on. Using a text field, you can enter terms that match the content you are looking for, and the search program will find the articles you are looking for. If you use the integrated search function, personal data about you may also be processed.
Why do we use a content search provider?
If you take a look around our website, you will quickly notice how much useful content we have already published over the years. There are real treasures among them, and we want you to find them quickly without having to click around. With a content search feature right on our website, you can quickly and easily find the content you're looking for using keywords that match the topic you're looking for. This feature is really handy and we also see it as our task to make your life on our website as pleasant and helpful as possible. That's why we decided to include a content search program in our website.
What data is processed?
When you use the search function on our website, the integrated content search provider (such as Algolia Places or Giphy) may automatically receive and store data from you. This is technical data about your browser as well as data such as your IP address, device ID and the search terms you entered. Please note that IP addresses are personal data. The privacy statements of the providers state that this information is collected and stored in order to increase security and improve their own services. The automatically collected usage data, which does not include personal data and is processed in anonymized form, can also be used for analysis purposes. Some providers also pass on this anonymized data to third parties. In order to find out more about this, we recommend that you read the specific data protection declarations of the individual providers carefully. In order for the services to function properly, cookies are also usually set in your browser. You can learn more about cookies in our general section "Cookies". You can find out whether and which cookies the individual search tools use - if available - below or in the corresponding privacy statements of the integrated tools.
How long and where is the data stored?
As a general rule, each content search provider processes different data. Therefore, this general section cannot specifically address the data processing of the individual tools. However, usually the services store personal data only as long as this is necessary for the smooth functioning of the tools. Some services (such as Giphy) also retain personal data longer if required by legal obligations. In depersonalized form, data is retained longer by most providers as well. Content search providers may also use cookies to store various data. You can read more about this in our general section on cookies. If you want to know about the specific cookies that a search provider uses, we recommend that you read the privacy policy of the providers we use. In most cases, you will find an exemplary list of the cookies used there.
Right of objection
Always be aware: if you do not want, no personal data of yours may be processed. You always have the right to access your personal data and object to its use. You can also revoke your consent at any time via the cookie consent tool or via other opt-out options. You can also easily manage, delete or deactivate used cookies yourself via your browser. If you delete cookies, it could be that some functions of the tool no longer work. So please do not be surprised about that. How you manage cookies in your browser also depends on the browser you use. In the "Cookies" section you can also find links to the instructions of the most important browsers.
Legal basis
If you have consented to the use of a content search provider, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by a content search provider.
We also have a legitimate interest in using a content search provider to optimize our service on our website. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). However, we only ever use a content search provider if you have given your consent. We definitely want to have this stated again at this point.
For information on specific content search providers, if available, see the following sections.
Custom Google Search Privacy Policy
Custom Google Search Privacy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Optimization of our service performance 📓 Processed data: Data such as IP address and entered search terms are stored at Google More details can be found below in this privacy policy. 📅 Storage duration: the storage duration varies depending on the stored data ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
What is Google Custom Search?
We have integrated the Google custom search plug-in on our website. Google is the largest and best-known search engine in the world and is operated by the US company Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for the European area. Through the custom Google search, data from you may be transferred to Google. In this privacy policy, we inform you why we use this plug-in, what data is processed and how you can manage or prevent this data transfer.
The Google Custom Search plugin is a Google search bar directly on our website. The search takes place as on www.google.com except that the search results are focused on our content and products or on a limited search circle.
Why do we use Google custom search on our website?
A website with a lot of interesting content often grows so large that it is possible to lose track of it all. Over time, we have also accumulated a lot of valuable material and as part of our service, we want you to find our content as quickly and easily as possible. Custom Google search makes finding interesting content a breeze. The built-in Google plug-in improves the overall quality of our website and makes searching easier for you.
What data is stored by Google Custom Search?
Through the custom Google search, data from you will only be transferred to Google if you actively use the Google search built into our website. This means that only when you enter a search term in the search bar and then confirm this term (e.g. click "Enter"), in addition to the search term, your IP address is also sent to Google, stored and processed there. Based on the cookies set (such as 1P_JAR), it can be assumed that Google also receives data on website usage. If you search for content during your visit to our website using the built-in Google search function and are logged in with your Google account at the same time, Google can also assign the collected data to your Google account. As the website operator, we have no influence on what Google does with the collected data or how Google processes the data.
The following cookies are set in your browser when you use Google Custom Search and are not signed in with a Google Account:
Name: 1P_JAR
Value: 2020-01-27-13112090673-5
Purpose: This cookie collects website usage statistics and measures conversions. For example, a conversion occurs when a user becomes a buyer. The cookie is also used to display relevant advertisements to users.
Expiration date: after one month
Name: CONSENT
Value: WP.282f52112090673-9
Purpose: The cookie stores the status of a user's consent to use various services from Google. CONSENT is also used for security purposes to verify users and protect user data from unauthorized attacks.
Expiration date: after 18 years
Name: NID
Value: 196=pwIo3B5fHr-8
Purpose: NID is used by Google to customize ads to your Google searches. With the help of the cookie, Google "remembers" your entered search queries or your previous interaction with ads. So you always get tailored ads.
Expiration date: after 6 months
Note: This list cannot claim to be complete, as Google also changes the choice of its cookies again and again.
How long and where is the data stored?
Google servers are distributed all over the world. Since Google is an American company, most of the data is stored on American servers. At https://www.google.com/about/datacenters/locations/?hl=de you can see exactly where the Google servers are located.
Your data is distributed on different physical disks. This means that the data can be accessed more quickly and is better protected against possible manipulation. Google also has appropriate emergency programs for your data. For example, if there are internal technical problems at Google and servers stop working as a result, the risk of service interruption and data loss still remains low.
Depending on the data in question, Google stores it for different lengths of time. Some data you can delete yourself, others are automatically deleted or anonymized by Google. However, there is also data that Google stores longer if this is necessary for legal or business reasons.
How can I delete my data or prevent data storage?
According to the European Union data protection law, you have the right to access, update, delete or restrict your data. There is some data that you can delete at any time. If you have a Google account, you can delete data about your web activity there or specify that it should be deleted after a certain time.
In your browser, you also have the option to disable cookies, delete them or manage them according to your wishes and preferences. Under the section "Cookies" you will find the corresponding links to the respective instructions of the most popular browsers.
Legal basis
If you have consented to the use of Google Custom Search, the legal basis of the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by Google Custom Search.
From our side, there is also a legitimate interest to use the Google Custom Search to optimize our online service. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use the Google Custom Search if you have given your consent.
Google also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which reference the Standard Contractual Clauses, can be found at. https://business.safety.google/intl/de/adsprocessorterms/
We hope that we have been able to provide you with the most important information about data processing by Google. If you would like to learn more about this, we recommend reading Google's comprehensive privacy policy at https://policies.google.com/privacy?hl=de.
Explanation of used terms
We always try to write our privacy policy as clear and understandable as possible. However, this is not always easy, especially when it comes to technical and legal topics. It often makes sense to use legal terms (such as personal data) or certain technical terms (such as cookies, IP address). However, we do not want to use these without explanation. Below you will now find an alphabetical list of important terms used that we may not have sufficiently addressed in the previous privacy policy. If these terms are taken from the GDPR and are definitions, we will also cite the GDPR texts here and add our own explanations if necessary.
Supervisory authority
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
"supervisory authority" an independent governmental body established by a Member State pursuant to Article 51;
Explanation: "Supervisory authorities" are always governmental, independent institutions that are also authorized to issue instructions in certain cases. They serve to carry out so-called state supervision and are located in ministries, special departments or other authorities. For data protection in Austria, there is an Austrian data protection authority, and for Germany there is a separate data protection authority for each federal state.
Processor
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
"processor" a natural or legal person, public authority, agency or other body that processes personal data on behalf of the controller;
Explanation: As a company and website owner, we are responsible for all data that we process from you. In addition to the responsible parties, there may also be so-called processors. This includes any company or person that processes personal data on our behalf. Consequently, in addition to service providers such as tax advisors, processors can also be hosting or cloud providers, payment or newsletter providers, or large companies such as Google or Microsoft.
Information Society Service
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
"information society service" a service as defined in Article 1(1)(b) of Directive (EU) 2015/1535 of the European Parliament and of the Council (19);
Explanation: Basically, the term "information society" refers to a society based on information and communication technologies. Especially as a website visitor, you are familiar with various types of online services and most online services belong to "information society services". A classic example is an online transaction, such as the purchase of goods over the Internet.
Cross-border processing
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
"cross-border processing" either
a)
a processing of personal data carried out in the context of the activities of establishments of a controller or processor in the Union in more than one Member State, where the controller or processor is established in more than one Member State, or
b)
a processing of personal data which is carried out in the course of the activities of a single establishment of a controller or processor in the Union but which has or is likely to have a significant impact on data subjects in more than one Member State;
Explanation: If, for example, a company or other organization has branches in Spain and in Croatia and personal data are processed in connection with the activities of the branches, this is "cross-border processing" of personal data. Even if the data is only processed in one country (as in this example in Spain), but the effects for the data subject are also apparent in another country, this is also referred to as "cross-border processing".
Head office
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
"Headquarters"
a)
in the case of a controller with establishments in more than one Member State, the place of its main administration in the Union, unless the decisions regarding the purposes and means of the processing of personal data are taken in another establishment of the controller in the Union and that establishment is authorized to have those decisions implemented, in which case the establishment taking such decisions shall be considered the main establishment;
b)
in the case of a processor with establishments in more than one Member State, the place of its head office in the Union or, where the processor does not have a head office in the Union, the establishment of the processor in the Union where the processing activities in the context of the activities of an establishment of a processor mainly take place, to the extent that the processor is subject to specific obligations under this Regulation;
Explanation: Google, for example, is an American company that also processes data in the USA, but its European headquarters are located in Ireland (Google Ireland Limited, Gordon House, Barrow Street Dublin 4, Ireland). Thus, Google Ireland Limited is legally a separate company and is responsible for all Google products offered in the European Economic Area. In contrast to a main branch office, there are also branch offices, but these do not function as legally independent branches and are therefore also to be distinguished from subsidiaries. A principal place of business is therefore basically always the place where a company (trading company) has its operational center.
Relevant and reasoned objection
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
"relevant and reasoned objection" means. an objection to a draft decision as to whether there is a breach of this Regulation or whether intended measures against the controller or processor are in compliance with this Regulation, clearly indicating the scope of the risks posed by the draft decision in relation to the fundamental rights and freedoms of data subjects and, where applicable, the free flow of personal data within the Union;
Explanation: If certain measures that we take as a controller or our processors do not comply with the GDPR, you can raise a so-called "relevant and reasoned objection". In doing so, you must explain the scope of the risks, in relation to your fundamental rights and freedoms and possibly the free movement of your personal data in the EU.
Pseudonymization
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
"pseudonymization" the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures which ensure that the personal data are not attributed to an identified or identifiable natural person;
Explanation: Our privacy policy often refers to pseudonymized data. Pseudonymized data means that you can no longer be identified as a person unless other information is added. However, you should not confuse pseudonymization with anonymization. Anonymization removes any reference to a person, so that this person can really only be reconstructed with a disproportionately large technical effort.
Company
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
"enterprise" a natural and legal person engaged in economic activity, regardless of its legal form, including partnerships or associations regularly engaged in economic activity;
Explanation: For example, we are a company and also carry out an economic activity via our website by offering and selling services and/or products. For every company, there is the legal entity as a formal characteristic, such as the GmbH or the AG.
Responsible
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
"controller" the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its designation may be provided for by Union or Member State law;
Explanation: In our case, we are responsible for the processing of your personal data and consequently the "controller". If we pass on collected data to other service providers for processing, they are "processors". For this purpose, a "processing order contract (AVV)" must be signed.
Processing
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
"processing" any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organization, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction;
Note: When we talk about processing in our privacy statement, we mean any kind of data processing. This includes, as mentioned above in the original GDPR statement, not only the collection but also the storage and processing of data.
All texts are protected by copyright.
Source: Created with the Privacy Generator from AdSimple